facebook vs. google vs. linkedin vs. twitter: who is better for advertising?

W h i c h b r i n g s m o r e b e n e f i t t o y o u r b u s i n e s s ?

O N L I N E A D V E R T I S I N GFacebook

Google

Lin

ke

din

Tw

itter

by

Gabriela Taylor

S O C I A L M E D I A

A D V E R T I S I N G H A S B E C O M E

A P O P U L A R P H E N O M E N O N

I N T H E R E C E N T Y E A R S

SOCIALB E S T M E D I U M T O A D V E R T I S E S E R V I C E S A N D

P R O D U C T S

Reaches 1 in 4 a round the wor ld

FACEBOOK ADVERTISING

Managed services:

Designing the Offer

Targeting Audience

Strategy Reach

Creation of Ad Copy

Creation of Landing Page

Lead Qualification

Optimization and Analytics Reporting

GOOGLE ADWORDS

Managed services:

Research of Keywords

Structuring of Account

Creation of Ads

Ads Optimization

Geo-targeting

Transparency

Weekly or Monthly Performance Reportl

Conversion Tracking

LINKEDIN ADS

Managed services:

Creation of Effective Ads

Management of Group Ads

Target Audience

Landing Page Creation

Improve and Measure

TWITTER ADVERTISING

Promoted Accounts –promotes your business profile and offers more exposure to building followers

Sponsored Tweets – you can highlight a certain status update

Promoted Trends – your hashtags and topics will start appearing at the top of the list of Trending Topics

{ }The Final Words

DECIDE WHICH ONE IS BEST

Facebook ads are

the easiest and

cheapest, but are

best for promoting

your freebie or

event

Google Adwords is

expensive, but is

best for

businesses or

products that are

unique

LinkedIn is

affordable and is

best if your target

audience is

professional

individuals

Twitter is good for

big brands and is

more cost-

effective but can

be confusing

CLICK to learn more

GABRIELA TAYLORAuthor, Marketer & Holistic Business Coach

“ “I help entrepreneurs discover and fully live their

purpose and business ambitions through

powerful one-on-one coaching, consulting and

transformational workshopsVISIT GABRIELATAYLOR.COM