fall 2010 fashion prediction

FALL 2010

FASHION

PREDICTION

Lisa Moniz

TARGET MARKET Target market: Gender: Women Age: Adult 26-35 Degree – Educated Career – from bank executive to

corporate Income level $ 95,000 –$ 111,000

CUSTOMER PROFILE Professional Volunteers Member of the chamber Avid skier Surfs Ecology conscience Women

ERA -1950’S - 1980’S - 2010

FASHION CYCLE

Rise early adapter early/late decline obsolescenceBoutiques/ Intro Nieman’s/Saks Macys Walmart Offprice

SALES STORE GRAPH

Sales

Fasion leaderMass mer-chandiser Discounter

Pantone color chart

fall 2010

FALL LOOK 2010

REFERENCES:

Books :

Elaine Stone

Infashion Fun Fame Fortune 2008 Fairchild Publications,Inc. New York

Web Sites

http://www.valuebasedmanagement.net/methods_product_life_cycle.html

May 6, 2010

http://www.irispancy.com/news/581/2009-9/2009925154427_1514.htm

May 2,2010

http://issuu.com/mudpie/docs/trend_magazine_ss11

May 2, 2010

Lucire

http://www.lucire.com/2009/0711fe0.shtml

May 5, 2010

All about fashion trends

http://www.ramptostore.com/2011-fashion-trends/

May 5,2010

http://www.articlealley.com/article_1459346_34.html

Interview with buyer; Jennifer Trivett