fans, tweets, hang outs, oh my!

fans and tweets and hang-outs, oh my!

wendy forbes. owner. wendy92, llc.

Monday, November 5, 12

state of social*females 18-34 most active

men more likely to visit LinkedIn

users spend 53.5 billion minutes on Facebook

age 55+ on SoMe via mobile doubled

Tumblr tripled its audience

*Nielsen 09/11

Monday, November 5, 12

there’s a conversation going on about your company or organization whether you like it or not.

Over 80% of Americans are on a

social network*Nielsen 09/11

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local essentials

website

Monday, November 5, 12

time to engage. but how?

Businesses that post at least

1X daily will reach 22% of their fans in a

given week.*Comscore 2011

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first things first

Monday, November 5, 12

the 3 pillars

your storyyour customer

your competition

Monday, November 5, 12

strategic plan

what do you want to accomplish?

whom do you want talk to?

what are the elements of your story?

how will you measure success?

Monday, November 5, 12

the audience

*Forrester, “social technographics” 2009

creators

critics

collectors

joiners

spectators

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segment messaging

awareness consideration purchase loyalty

Monday, November 5, 12

pre-launch checklistselect your team

define roles

adopt policies

gather elements

claim accounts

set budget

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outreach

attract audience with original news, content, deals

drives traffic

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community

enable the crowd with conversation

drives consideration

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opportunity

guide the intrigued

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support

drives loyalty

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best practices

be transparent - clearly identify yourself and company

be ethical

be relevant

personalize and be personable

thank people

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shift conversation

Make the negative more positive

Make the positive more influential

Give the neutral something to believe

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No Silver Bullet

Can’t make bad product goodCan’t stop a bad storyCan’t squelch dissent

Can’t make money overnight

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Sunny-side Up

Can show you careCan build trust

Can correct misperceptionsCan address grievancesCan reward advocates

Can provide information

Monday, November 5, 12

pragmatic advice

Daily in AM & PM: Check Twitter, Facebook and Google+ for ?’s / comments

Use a tool like Hootsuite, Tweetdeck or Sprout

Monday, November 5, 12

pragmatic advice

Weekly Maintenance: Build Twitter lists to target audienceFollow back new Twitter followers

Save searches on company name, service or productUse a tool like Hootsuite, Tweetdeck or Sprout

Monday, November 5, 12

pragmatic advice

Monday: Schedule all Posts for the weekMon/Wed: Send customer email

Tues/Thurs: Check Yelp Reviews and RespondFridays: Check your traffic using Google Analytics or

Social Reports (if using Hootsuite or Sprout)

Monday, November 5, 12

questions?

Monday, November 5, 12

thank you. have fun.

Monday, November 5, 12

connect with

www.wendy92.com

text wendy92 to 72727

call 505.750.4892

download at http://www.wendy92.com/Wendy92/Presentations

Monday, November 5, 12