fashion fix for the working woman - michigan state...
Post on 19-Jul-2020
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Fashion Fix for the Working Woman(Formal Leather Accessories for Women)
Route 1
Style Redefined– Formal can be fashionable, i.e. Cordoba offers formal leather
accessories which are high on the style quotient.
Route 2
Status Dignified – Leather connotes status, i.e. Cordoba offers formal leather accessories which are high on the status
quotient.
Ad Concept:
Cordoba accessories placed in a store window amongst other things . It’s put strategically under
a spotlight and on a pedestal while the other accessories are put on a platform below them and
look nondescript .
Copy: Style that commands attention.
Thank you.
Submitted by:-Group Seven
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