Fashion Fix for the Working Woman(Formal Leather Accessories for Women)

Route 1

Style Redefined– Formal can be fashionable, i.e. Cordoba offers formal leather

accessories which are high on the style quotient.

Route 2

Status Dignified – Leather connotes status, i.e. Cordoba offers formal leather accessories which are high on the status

quotient.

Ad Concept:

Cordoba accessories placed in a store window amongst other things . It’s put strategically under

a spotlight and on a pedestal while the other accessories are put on a platform below them and

look nondescript .

Copy: Style that commands attention.

Thank you.

Submitted by:-Group Seven