fashion product management

S.R.G.Be smart. Be kind. Be Free.

S.R.G.

S.R.G.Origins (DNA)

Born in St. Petersburg, with grandmother a seamstress. Developed ‘old-world’ love of fine cuts, understanding fabrics attention to detail, couture – level finishing's

Raised in US – technology, innovation and new frontiers

Came to EU - focus on sustainability, environmental and societal responsibility

High Tech, Socially Responsible, yet with ageless craftsmanship and glamorous style.

S.R.G.“Creating sustainable, responsible and glamorous

special occasion dresses for discerning, conscientious and fashion forward women.”

Once upon a time when shopping for special occasion dresses, women had lots of options in style, but not substance. Every day, the choice had to be made between glamour or environmental responsibility. One day, a new fabric was created, QMilk. Because of that, it became possible to create a luxurious, glamorous gown that was also sustainable. Because of that, we have started S.R.G. Until finally,women do not have to compromize on their believes and ethics in order to have that special glamerous gown of their dreams.

S.R.G.Sustainability

Using smart, sustainable fabrics – for example: “Qmilk”, an organic, 100% sustainable and biodegradable fabric.

Using only sustainable, bio-friendly dyes.All the dresses can be returned to manufacturer for

recycling or environmentally friendly disposal. Profits recycling go to benefit S.R.G. foundation.

The cost of the dress includes a donation to Rainforest foundation to offset the carbon footprint of producing and shipping the garment.

S.R.G.Responsibility

Responsibility to our fellow human beings, to do good, be kind

The company directly oversees the creation of dresses – including all, if any, sub-contractors used.

Fabrics manufactured in Germany and Europe, where production and working conditions are much more transparent.

Clothing manufactured in Ukraine – paying a living wage.

S.R.G. foundation – established to improve the welfare of women by providing education, work skill training and access to healthcare. Operating in Ukraine

S.R.G.Glamour

The clothing is manufactured to the highest standards.

Only the best-quality (sustainable) materials are used.

Luxurious feel, using only the best retail locations and highest quality customer service – we know that the experience of buying a dress is half the fun!

Daring cuts that build upon and echo the glamour of the ages past.

As appropriate for 19 as for 45 year old.

S.R.G.Target Group:

Women who like to be glamorous, but are also environmentally and socially conscientious.

Women who donate to causesPrice range - $500-900Special occasion dresses

Prom Formals Award Ceremony Receptions Bride’s Maid Black Tie events

S.R.G.Smaller budget:

9 Styles per season, 2 seasons 8 Sizes available 100 dresses sold per size Average price ($700) Sales income of $10M Marketing budget of about $500.000

S.R.G.Communication plan

Goal – raise awareness of brand to result in sales of 15,000 dresses

Goal - Drive sales traffic to:Online BoutiqueSelect Retailers (smaller boutiques)

S.R.G.Promotional Materials ($100,000)

Photo spread to be used on website, for promotional photos, magazines, blogs and so on.

Create a limited edition S.R.G. Qmilk scarves to send to blogers, use in promotional packages, gift backs & so on.

S.R.G.Media ($250,000)

Focus on bogglers exclusively – word of mouth is key

Local media, rather than national/international Print

Focus on local magazines vs. national/international magazines

Try to get interview/blurb rather than a paid for page with photos

S.R.G.Activities ($150,000)

Capitalize on connection with TV presenter, aim to get a spot on TV show

Issue a press release for News Papers, TV, magazines, blogs

Organize a launch party/fashion show to present the new line. Invite blogers, local media, local celebrities and fashion students to

S.R.G.Larger budget:

9 Styles per season, 2 seasons 8 Sizes available 1000 dresses sold per size Average price (700) Sales income of $100M - Marketing budget of about $5M

S.R.G.Communication plan

Goal – raise awareness of brand to result in sales of 150K dresses

Goal - Drive sales traffic to: - Online Boutique - Select Retailers (smaller boutiques) - Large Retailers (Nordsrtoms, Macy’s)

S.R.G.Promotional Materials ($1,000,000)

Photo spread to be used on website, for promotional photos, magazines, blogs and so on.

Video created to explain the brand, show the work of S.R.G. foundation, and responsible manufacturing facility in Ukraine

Create a limited edition S.R.G. Qmilk scarves to send to blogers, use in promotional packages, gift backs & so on.

S.R.G.Media ($1,500,000)

Focus on National & international media, rather than

national/international Print

- Focus on national and international magazines - Photo spreads to run for 3 months - Try to get interview/blurb

S.R.G.Activities ($500,000)

Capitalize on connection with TV presenter, aim to get a spot on TV show

Issue a press release for News Papers, TV, magazines, blogs

Organize a launch party/fashion show to present the new line. More exclusive, higher priced venue.

S.R.G.Recruit a well-know and respected spokes

person/spokes people to promote S.R.G. in the media and online. ($2M)

S.R.G.Growth Potential:

Bridal Children’s clothing Pre-Teen clothing Plus size line