federico de silva ignite presentation
Post on 05-Dec-2014
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Social Marketing Plan, Steps 8 – 10
Team FEHM: Federico De Silva
Step 8
•Monitoring & Evaluation
Step 9
•Budgeting
Step
10
•Implementation
• Progress
• Outcomes
• Goals
Monitor and Evaluate
• Effectiveness
• Audience
Monitoring Plan
Monitoring ≠
Evaluation
Establishing a Solid Baseline for Evaluation
Audience for Evaluation
• Activities
• Audience reached
• Feedback
Process Evaluation
Outcomes Evaluation
Data gathering
Analysis and Synthesis
Why Fund a Social Marketing Plan?
Who pays for the marketing campaign?
Comprehensive Marketing Budget
Budget Breakdown
Implementing the Plan
Pilot Program
Challenges Part I: People and Money
Challenges Part II: It’s Government Work
Bringing it all together
Background & purpose
Situation analysis
Target audience
Marketing objectives &
goals
Behavior influencing
factorsPositioning statement
Marketing mix strategies
Monitoring & evaluation
Budget
Implementation
Thank you!
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