figaro search: don't go viral, go useful
Post on 29-Jul-2015
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Don’t go viral
@stekenwright | #FigDigContent | 18th June 15
What is viral content?
A viral marketing campaign doesn’t have to
sports.ladbrokes.com/sports-central/election
Going viral ≠
This is
RSS subscribers
Twitter followers
Marketers read our blog every day
Pageviews
The post is the 3rd most popular on branded3.com
Going viral ≠
Be prepared for
If it’s worth syndicating someone will do it for you
People tell their own stories
…make it easy
Promotion
PR
Blogger Outreach
Response Source
Forums
Facebook Advertising
some people like to…
No engagement
…but social shares are hardly
Business critical
Traffic is
Business critical
in referrals
YOY organic traffic
Conversions are
Business critical
We generated
Thank you!@stekenwright
stephen.kenwright@branded3.com
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