figaro social media seminar: finding your audience on social media - laura crimmons

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Finding Your Audience on Social Media

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Why Social Media?

@lauracrimmons #FigDigSocialSource: Adobe Digital Distress 2013

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Source

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On average, 33% of people say that the number of social shares on a product is likely to influence

their purchase decision

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Facebook is the third most popular internet property

Source

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Source

…and comes second for amount of time spent

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Source

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How do you find your audience?

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http://www.facebook.com/ads/manage/powereditor

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Then What?

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Convert them to fans on Facebook

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Exclude them from new customer offers

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Create a Lookalike Audience

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How do you find out what they’ll engage

with?

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“We have two ears and one mouth so that we can listen twice as much as we speak”

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Summary• Use customer lists or data capture to find your audience (and similar people) on

Facebook & Twitter

• Use social listening tools to find out what content they’re likely to engage with

• Combine data from all available tools to get the best picture

• Spend twice as much time listening & analysing as you do ‘talking’

• Test, test and test again!

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Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

laura.crimmons@branded3.com