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Group Assignment
• In Groups of not more than 5 • Select a brand of your group’s choice e.g. Heinz, Pepsi, Mercedes Benz, Emirates
• Conduct a Brand Audit (use the PP slides) • Note: Keep the compeItor analysis very brief (one to two compeItors only), and don’t do a SWOT Analysis
• For the Brand Equity part use Aaker’s Model
Group Assignment • Format is a report and should be between 2500-‐3000 words
• Use Times Roman font type and size 12 • Proper referencing style • Use journal papers on Branding from Emerald and all material about your brand from the website and other reports
• Due date Thursday 22 September 2016 @11.59pm
• Marks: 40%
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