filling your practice

An Uncomfortably Effective

(and slightly irreverent) Approach

10/28/2010 www.trueleadershipllc.com

Brain Gym & Aqua Detox Brain Gym

Hold water in mouth to accelerate oxygen delivery AND “Brain Buttons” – C shape with one hand; other on navel

This has been adopted by hundreds of schools in UK

Aqua Detox

Rid toxins through feet

Proof is brown water

10/28/2010 www.trueleadershipllc.com

Pseudoscience in Marketing We live in a “quick-fix” world

Amazon.com search on “marketing”

“marketing strategy” = 10,870 results

“marketing for small business” = 3,406 results

“marketing for dummies” = 375 results

“marketing for financial planners” = 61 results

Upside = competition is drastically reduced through discrimination (focus & intention)

10/28/2010 www.trueleadershipllc.com

Compass

Character

Collaboration

Three C’s of Marketing

10/28/2010 www.trueleadershipllc.com

Compass vs. shotgun Shotgun = fear, confusion & desparation

Clear objectives

Clear responsibilities

Clear promises

10/28/2010 www.trueleadershipllc.com

Character vs. smarty-pants What’s the next new idea?

Integrity

Well-being

Responsibility

10/28/2010 www.trueleadershipllc.com

Collaboration vs. individualism I’m on my own

Relationships

Rotate roles

Accountability

10/28/2010 www.trueleadershipllc.com

Practice vs. performance Tiger Woods, Oprah, Pavarotti

Myelin

10/28/2010 www.trueleadershipllc.com

Wrap up Compass vs. “shotgun”

Character vs. “smartest idea”

Collaboration vs. “individualism”

Practice vs. “performance”

What conversation are you or your team stuck inside of?

What do you see for yourself?

10/28/2010 www.trueleadershipllc.com