film launch and evaluation gillian howell, scottish government marketing claire wood, the leith...
Post on 31-Dec-2015
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Film launch and evaluation
Gillian Howell, Scottish Government Marketing
Claire Wood, The Leith Agency
Facebook promoted posts
Results so far…
• Over 23,000 views of the 5 minute film on YouTube• Over 5,000 visitors to the website • 114% increase in visitors to site in first week of
campaign compared to previous week• Number of facebook ‘likes’ up 8.5% to 6,433• 6 website enquiries from young people about
becoming peer educators
Full evaluation
• Quantative tracking – pre and post campaign
• Qualitative research – post campaign
• Practitioner interviews…
gillian.howell@scotland.gsi.gov.uk
claire.wood@leith.co.uk
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