final guidelines - summers 2011
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SUMMER PROJECT GUIDELINES
Credit for Summer Internship: 1.5
1. Initial plan & time lines to be submitted by 25th April 2011. Initial Plan
should include a)Project Topic , b)Project Objectives c)Methods along with time lines for data analysis,findings and conclusion.
2. The Interim Report at the end of 5th week or by 15th May 2011 of the
summer training.
3. Students are required to submit the final project report by 15th June 2011
after the successful completion of summer internship. This final reportincludes all the contents mentioned in the initial plan.
4. Project presentation is mandatory for all the students after successfulcompletion of summer internship. Your presentation should follow the
enclosed Appendix -X
5. Project Report Format: See Appendix - X
Evaluation Components Timeline Weightage
Initial Plan Blue Print 25th April 2011 10%
Interim Report End of 5th
week or by15th May 2011 10%
Final Report 15th June 2011 35%
Presentation and Viva As and when
announced
35%
Organizational GuideEvaluation Form
15th June 2011 10%
Note: -1. Faculty members are likely to make visits to check the students
performance in the summer internship. If students are found
irregular and non punctual their summer internship may becancelled and they may be asked to repeat the same.
2. It is mandatory for all students to submit the project report. In case
they do not submit, they are liable to lose the grade. If required,students may maintain confidentiality of the company by
disguising the names.
3. Submissions have do be done as per the timelines mentioned
above. Any submission made after the stated deadline for the
component concerned will not be evaluated and the candidate
will be awarded zero in that component. For eg. If you do not
submit the interim report by the end of the 5 th week of your
summers, you will get 0 out of the 10% marks allocated to thatcomponent.
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4. Submissions as per the timeline will be the first criteria for
deciding the eligibility of the candidate for the consideration for
the Best summer project award.5. All queries should be directed Ms. Shweta Ranjan, Corporate
Relations and Placement Committee on the following email id:-
shweta@mdi.ac.in6. Soft copies of all the submission as per the timeline must be mailed
to shweta@mdi.ac.in
7. The subject line of the mail should be : name_rollno._summers_
component
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Management Development Institute Gurgaon
APPENDIX- X: Organization of the Summer Projects
1. Title Page
2. Certificate of approval
3. Preface, Foreword, Acknowledgments
4. Abstract or Executive Summary
5. Table of Contents
6. List of Tables
7. List of Figures
8. List of abbreviations
9. List of appendices
10. Chapter 1: Introduction
I. Literature Review
II. Theory
III. Rationale of the Research
IV. Research Objective(s)
V. Research Question(s)
VI. Hypothesis
11. Chapter 2: Method
I. Sample
II. Measures (Questionnaire)
III. Procedure (Data Collection)
12. Chapter 3: Results & Discussion
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I. Results
II. Analysis/discussion
III. Implications
IV. Limitations
V. Suggestion for future research
This chapter should include the Tables and Graphs
13. Chapter 4: Conclusion
I. Conclusions
II. Recommendations
References
Appendix
Summer enrollment form
Summer evaluation forms
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Management Development Institute Gurgaon ................................................................ 3
APPENDIX- X: Organization of the Summer Projects .................................................. 3
GOALS OF THE SUMMER INTERNSHIP PROGRAM ........................................................................6
GUIDE ............ ............... .............. .............. .............. .............. ............... .............. .............. .............. ..... ..... ..... ..6
ROLE OF THE ORGANIZATION GUIDE .............. ............... .............. .............. .............. .............. .......... .6
GUIDELINES FOR SUMMER INTERNSHIP FINAL REPORT PREPARATION ............. ...... ...... ....8
NEXT, IT SHOULD DESCRIBE THE RATIONALE FOR THE STUDY AND THE BENEFITS OF
THE PROJECT IN TERMS OF KNOWLEDGE, SKILL, PRACTICES, SYSTEMS, ETC. AND
HOW IT WILL HELP THE ORGANIZATION. ALL OF THESE SHOULD BE SPECIFIED. THE
NEXT PART IS TO DELIMIT THE SCOPE OF THE PROJECT, AND TO SPECIFY THE AREA
OF ENQUIRY UNDER THE PROJECT. ...................................................................................................9
IT SHOULD CONTINUE WITH A SUBSECTION TITLED 'PROBLEM FORMULATION'. THIS
SHOULD DESCRIBE THE SPECIFIC BUSINESS PROBLEM FACED AND THE RELATED
ISSUES INVOLVED IN GREATER DETAIL THAN ABOVE. THE VARIABLES INVOLVED
WOULD THEN CLARIFY THE FOCUS OF THE PROJECT, WHAT IS GOING TO BE
STUDIED, WHY IT NEEDS TO BE STUDIED. THIS WOULD CLARIFY THE OBJECTIVES
TARGETED IN THE SUMMER INTERNSHIP. ......................................................................................9
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Goals of the Summer Internship Program1
The summer internship program at MDI gives an opportunity tomanagement students to participate in specific workplace projects in
business, industrial or other organizations. Students get to seecontrasting business and managerial work cultures, styles and teams inthe midst of legalese, accounting methods, technology and markets.The summer internship is an integral and critical part of managementeducation as it feeds in from the first year and feeds out to the secondyear. Under the watchful eye of practicing managers, the workplaceimmersion experience will
Develop in students a holistic business and cross functionalperspective of how modern day organizations conduct their activities
Embed in them contextual learning relevant to the workplace and
thereby expand their managerial skill set Put students in touch with their future by creating in them anawareness of the career opportunities that lie within the organizationand in different functional areas
Provide employers with the expertise and new ideas that studentsbring through their academic trainingGuide
The summer internship is done under the Organizational Guide (OG).
Role of the Organization Guide
The organization where the trainee is placed has complete control overan intern's assignment, title, and work environment. To achieve thedesired training balance between the why and the how, studentsshould be assigned to work on actual projects under the close nurturingsupervision of one or more experienced managers called as theorganizational guide. The organization guide, while giving pointers,should also try to provide the broadest possible, relevant managementexposure during the internship program. S/he should attempt to exposestudents to a variety of qualitative and quantitative techniques the
company typically uses in its decision making and are consideredrelevant to the managerial issues under study. The OG should make thestudent perform a variety of meaningful tasks that would be done byindividuals in a professional career track.
Evaluation: The summer internship report and performance will beevaluated independently by the organizational guide. The OG has to e-
1 This manual gives guidelines, procedures and rules for the PGPM summer
Internship Report. The summer Internship is a compulsory requirement for
the award of Post Graduate Diploma in Business Management at theManagement Development Institute, Gurgaon.
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mail or courier the OG Evaluation sheet (OG Evaluation sheet will bemailed to all the students ) to the Summer Internship Placement Office,by sealed letter under his signature. Students will receive 1.5 creditfor the internship for which they would be eligible only if they receive aminimum grade of C on the MDI evaluation and grading pattern.
Internships must involve at least 6-8 weeks of training during theperiod April 1 to June 12 2011.
Questions and enquiries should be directed to:
Shweta RanjanDy. Admn. Officer (Placements)
Management Development InstituteSukhrali,Gurgaon -122001( Haryana)Telfax : 4560786 ( Tel : 4560012 / 4560551)Email: shweta@mdi.ac.inInternship Process
Activity &
Deadlines
Details
Initial Plan by 25th
April 2011
(Submission to theabove mentioned
ID)
Initial plans and time lines to be submitted by 25th
April 2011 .
Initial plan to include a) Project Topic , b)ProjectObjectives c) Methods along with time lines for data
analysis, findings and conclusion.
End of the 5th
week of your
joining date of the
summer training
or by 15th May
2011
Interim Report (Should include Project summary &
details done till 5th Week of internship & the
actions/findings to be done after that.
Final Report
Submission by
15th June 2011
See Summer Internship guidelines for the format andtemplate
2 ( Two) of the spiral bound report is to be submitted to the
Placement Office
Prepare presentation to the company
Ensure that the OG evaluation sheet is mailed back to theInstitute.
Get OG signature on the final report and submit toPlacement Officer and Submit a soft copy to shweta@mdi.ac.in
roll Number >.pdf by due date
PGPM Student (e.g. INTPG01***MARUTI.pdf)
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PGPMHR Student (e.g. INTPGHR01***MARUTI.pdf)
Appendix 1
Guidelines for Summer Internship Final Report Preparation
Number of Copies of Summer Internship Report: : Two Copies of the
Summer Internship Report should be submitted to the Placement Office on or
before 15
th
June 2011 duly approved by the organizational guides. A student'sfailure to fulfill this requirement may lead to his/her being debarred from
promotion from first year to second year.
Components: For the order of the components refer to appendix X (given
above)
A brief of each component is given below
Cover Page: Cover page and second title page must conform to the sample
shown in Appendix .
Executive Summary: Each Summer Internship Report must include an executive
summary of a maximum of two pages in single space (about 800-1000 words). It
should state clearly and concisely the topic, scope, method and conclusions
reached. The emphasis should be on the conclusions and recommendations and
should be in greater detail than the other sections. The word limit should be
strictly adhered to.
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Acknowledgement: Students are advised to acknowledge help and support from
, library, computer centre, outside experts, their sponsoring organizations, etc.
Table of Contents: Every Summer Internship Report must contain a table ofcontents which provides a view of the organization of the Summer InternshipReport material.
List of Tables, Figures and Abbreviations: If the Summer Internship Reportcontains tables, figures and abbreviations used, they should be listed immediatelyfollowing the table of contents on separate pages.
Introduction: As in the proposal, this should begin with a very brief summary ofthe company and its business, and then the complete details of the managerialproblem and the background to the problem, its genesis, consequences of the
problem on the business, current practices, etc. It should start from a broadoverview and then move to the specific focus of the study. This should includethe specific business or functional problem being faced by the organization.
Next, it should describe the rationale for the study and the benefits of the projectin terms of knowledge, skill, practices, systems, etc. and how it will help theorganization. All of these should be specified. The next part is to delimit the scopeof the project, and to specify the area of enquiry under the project.
It should continue with a subsection titled 'Problem Formulation'. This should
describe the specific business problem faced and the related issues involved in
greater detail than above. The variables involved would then clarify the focus of
the project, what is going to be studied, why it needs to be studied. This would
clarify the objectives targeted in the Summer Internship.
It should then end by reviewing the literature in this regard and the conclusions
drawn from a survey of literature, in a subsection titled "Literature Survey".
Students should do a comprehensive library search on the topic he/she is going
to work on for his/her Summer Internship. This will help in knowing the work done
in the past and also the current work/research being done in the particular area.For this purpose, students may refer to earlier PGPM Summer Internships, books,
journals, reports, magazines, newspaper cuttings etc. All literature used must be
acknowledgeable. The survey should cover all the issues raised in the earlier
sections of the introduction and should help in creating a theoretical framework or
set of assumptions which will define the research area under study, in specific
terms. This will help frame the problem in terms of variables under study and in
focusing the research problem. The theoretical framework or the model
developed for this purpose will allow for proper operationalisation of the research
problem. Assumptions made in the study must be clearly justified and the
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grounds or evidence used for the development of the hypotheses, (i.e., the
variables involved, their relationships, etc.), must be given in detail in this section.
The Research Problem: On the basis of the literature review and the discussions
with the guides, the final research problem will be described here. The section will
draw on the model or framework developed earlier, and should describe the
development of the hypotheses or the argument for a qualitative exploratory
study on that basis. It will build a set of constructive arguments for the research
problem. It will further describe how the problem was operationalised for
measurement and analysis and will end with a statement of the operationalised
hypotheses. In case it is exploratory /qualitative/case study based in nature, it
must then state point-wise the variables under study, nature and area of possible
outputs from the research.
The expected results from such a research study should also be described in
terms of the specific hypotheses developed. It must be explained how such
results would be of use in the managerial context and the business.
The Research Design: This will contain five subsections, viz.
The general methodology of adopted for study, whether case method or
based on secondary or accounting/financial data, or survey based, etc., and
the procedure followed in the study.
The sample ordata source specifications and sampling frame or plan to
acquire the data. Sources of data must be mentioned at the appropriate
places in the Summer Internship. The detailed sampling plan and the
procedure adopted for sampling should be described here.
The data collection procedure: The Summer Internship Report mustinvolve data collection in a systematic manner. It should not be a mere
collection of opinions based on personal experience. The tool used for data
collection, if any, or the method adopted for the same should be described in
detail in this section. This should also contain the procedure for administering
the tool or conducting the interview, etc, as the case may be.
The data analysis carried out, the quantitative or qualitative analysis
techniques and the form of the outputs of analysis, should all be described in
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detail here. The software or package used for computation should also be
mentioned.
How the expected output may then be arrived at by following this
methodology. This section should describe in detail the way in which the
results obtained may be interpreted, and how this may help in the given
problem context.
Results and Conclusions: This section should include all the tabulated and text
descriptions of the results obtained in the study. It should be noted that all the
tables and figures should be properly titled and numbered, and listed in the table
of contents.
Next, the conclusions and inferences that are drawn from the analysis of the
results (in support of the hypotheses or in the case of exploratory study, the
variables identified and/ or involved), should be stated clearly and specifically.
These should bear on the hypotheses, and should be an answer to the research
problem. Thus they should be linked to the initial research problem, and the
conclusions should then be directly related to the various issues regarding the
problem under study.
Recommendations: The Summer Interim Report should conclude with the
recommendations developed from the analysis and findings of the study. This is a
critical section and should highlight your specific contributions keeping in view the
purpose of the summer. It should demonstrate learning and use of skill and
knowledge in actual problem solving. The last part of this chapter will describe the
limitations of the study and suggest directions for further study in this area.
References: References should be complete in all respect as shown in Appendix
13.
Cross referencing: All references (books, journals, magazines, news papers,
reports, proceedings, etc.) listed in the Summer Internship Report should be
cross referenced in the text at appropriate places e.g.
The needs and skills required to manage todays businesses in a global
environment are far different than they were just a decade ago. Clearly we need
a new way of looking at manufacturing, for the way we have considered it in the
past in no longer sufficient. With the rapid changes in IT and manufacturing
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technology, firms are therefore getting increasingly interested in managing the
strategy-technology connection to develop new ways of achieving competitive
advantage (Porter, 1985). Firms are attempting to link manufacturing strategy
with business strategy (Skinner, 1985; Wheelright, 1981), to examine the
strategic impact of rapidly changing manufacturing and information technology
(Jelinek and Goldhar, 1983; Kantrow, 1980), and to find new ways of viewing
manufacturing as a competitive weapon (Hayes and Wheelright, 1984; Jelinek
and Goldhar, 1984; Skinner, 1985). Information technology is a key ingredient in
this emerging trend of getting competitive advantage through manufacturing.
Appendix 2
Format for the Cover/Title page of the Summer Internship
Report Proposal
Summer Internship Title
(Times New Roman 18 points)
A Summer Internship Proposal for
(Times New Roman 11 points)
Post-Graduate Programme in Management
(Times New Roman 13 points)
by
(Times New Roman 11 points)
Name(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)
under the guidance of
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Shri XXX
Designation
Organisatio
n
Management Development Institute
(Arial 14 points)
Gurgaon 122 001
(Times New Roman 12 points)
Date
(Times New Roman 11 points)
Appendix 3
Format for the Cover page of the Summer Interim and Final
Report
Summer Internship Title
(Times New Roman 18 points)
by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)
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Management Development Institute
(Arial 14 points)
Gurgaon 122 001
(Times New Roman 12 points)
Month, Year
Appendix 4
Format for the second page of the Interim and Final Summer
Internship Report
Summer Internship Title
(Times New Roman 18points)
by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Under the guidance of
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Shri XXX
Designation
Organisatio
n
Management Development Institute
(Arial 14 points)
Gurgaon 122 001
(Times New Roman 12 points)
Month, Year
(Times New Roman 11 points)
Appendix 5
Certificate of Approval
The following Summer Internship Report titled "ABC ..." is hereby
approved as a certified study in management carried out and
presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of Post-Graduate Diploma in Business
Management for which it has been submitted. It is understood that by
this approval the undersigned do not necessarily endorse or approve
any statement made, opinion expressed or conclusion drawn therein
but approve the Summer Internship Report only for the purpose it is
submitted.
Summer Internship Report Examination Committee for evaluation of
Summer Internship Report
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Organizational Guide : Signature.
: Name
: Designation.
: Address..
Tel No
Email:
Name :
Roll No.
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Appendix 6
Sample Executive SummaryMarketing Research on Club HP Smart1 Cards
By ..
Club HP Smart1 Cards are issued by ICICI Bank which can be used at Club HP
Petrol Pumps in several cities across India. A Smart card is a card similar in size
to a credit card and is having a chip embedded in it. This chip can serve a
number of purposes like payment, I.D, etc. It makes the data available to the
appropriate users only. Smart cards provide data portability, security and
convenience.
Club HP Smart1 is a prepaid fuel card with a rewards program. The Club HP
Smart 1 Card gives value up to 5% rewards on your spends - for petrol/diesel
fills, lubricants, car servicing, and at HP Speedmart Stores.
The project was undertaken with the following objectives in mind:
1. To find customer behaviour/needs for using a prepaid smart card at a Petrol
Pump.
2. To find the reasons for different customer profiles for using Club HP Smart1
Card over cash/Credit card.
3. How can we induce a customer to purchase a card?
The scope of the project was as follows:
Club HP Smart1 Card owners can be divided into three categories:
1. Customers who own the card but make the payments through cash only
2. Customers who use credit card/Debit card etc
3. Customers who own the card and use it also at Petrol pumps
Target Segment: Only those customers who use the card at Petrol Pumps
Area: Top 20 Club HP Petrol Pumps in Mumbai
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First, an exploratory research was conducted which included extensive
interviews with the Direct Marketing Agents, Sales Managers, Field Force, Petrol
Pump attendants and the various people associated with the product in the
organization. After conducting the exploratory research, an extensive descriptive
research was undertaken in which 100 questionnaires were administered to Club
HP Smart1 Card users.
The data was analyzed using SPSS software and the findings are:
The top three reasons for using Club HP Smart1 Card over cash / credit card are
Loyalty points, Convenience (No need to carry cash) and Usage by other family
members or Driver (No need to sign as in credit cards). The respondents were
profiled according to their age, Income, Profession, Usage Patterns, Other cards
ownership patterns, reload patterns, Number and type of vehicles owned etc.
41% of the respondents belonged to Low income level category compared to
35% belonging to medium and 24% to High income category. 52% respondents
were servicemen, 39% businessmen and only 9% students. Heavy users of
Petrol use the card more (Since the sales pitch is made on the basis of Loyaltypoints). 25% of the respondents used fuel worth more than Rs. 5000 in a month.
80% of the customers used the card more than 8 out of 10 times they filled
Petrol. Some even went out of their way so that they could use the card at a Club
HP Petrol Pump. Thus, the card is successful in making the customers loyal to
HPCL. 56% respondents owned other credit cards, 17% owned other debit cards
and only 8% owned other Petrol cards. 11% of the respondents never reloaded
through cash always using their credit card (Dual Loyalty points is a reason for
using the card for such customers). 62% of the respondents were car owners
compared to only 18% of two wheeler owners. 46% of the respondents had more
than one vehicle.
Though 66% of the respondentsmentioned Loyalty points as a reason, only 22%
were aware of the exact Loyalty points. Most of the customers said that
something was better than nothing. 50% mentioned Convenience as a reason,
while 28% mentioned Usage by other family members or Driver as a reason. For
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low income group, Convenience was a more important reason than Loyalty
points. For Students, the most important reason was Convenience, whereas
Loyalty points was important to Businessmen. For respondents who did not own
other credit cards, Convenience was very important compared to Credit card
owners who mentioned Usage by other family members as an important reason.
Respondents with multiple vehicles also mentioned Usage by other family
members as an important reason.
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From the findings from the marketing research, the following recommendations
are suggested:
1. Loyalty Points Awareness Program is a double edged sword since Light
Users may get disappointed and stop using the card. So, we should rather
emphasize on other benefits like Convenience, Usage by other family
members, accessibility etc.
2. Monthly / Yearly campaigns should be undertaken to keep the customers
excited /
engaged.
3. Club HP Smart1 cards can be sold at HP Speed mart Stores.
4. Students should be an important target segment since they do not own credit
cards.
5. Dealers favorite customers should be targeted.
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Appendix 7
Sample Table of Contents
Page
Acknowledgement
Abstract (maximum two pages)
Table of Contents
List of Figures
List of Tables
List of Appendices
List of Abbreviations
I XXXXXXXXXX
1.1
1.2
1.2.1
1.2.2
II XXXXXXXXXX
2.1
2.2
2.1.1
2.1.2
III XXXXXXXXXX
3.1
3.2
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Appendix 8
List of Figures
(start from separate page)
Figure No.Description
Page
__________________________
Appendix 9
List of Tables
(start from separate page)
Table No. Description
Page
________________________________
Appendix 10
List of Appendices
(start from separate page)
Table No. Description
Page
________________________________
Appendix 11
Abbreviations
(start from separate page)
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Appendix 12
REFERENCE STYLE
BOOKS
One Author
Basu, A. (1963), Consumer Price Index: Theory, Practice and Use
in India, Modern Book Agency, Calcutta.
Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of
India, Metropolitan Book Co., Delhi.
Three AuthorsMote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital
Investment Analysis, Indian Institute of Management, Ahmedabad.
Edited Book
Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having
Investment in India or Having Business Connections in or with
India, Oxford Book & Stationery, Calcutta.
Government Publication
Ministry of Law, Government of India (1960), the Copyright Act, 1957,
The Manager of Publications, Delhi.
Journal Paper
Jain, S.K. (1967), World Class Manufacturing, International Journal of
Operations Management, Vol. 6, No. 12, pp. 11-31.
pp. stands for page number.
Article in a Newspaper
Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts,
The Economic Times, Mar. 8, pp. 5-6.
Conference Paper
Bhattacharyya, S.K. (1967), Control Techniques and Their
Applicability, paper presented at the Ahmedabad Management
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