final project pdf
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CAN’T FIND THE RIGHT WORDS? TRUST HALLMARK.
Jennifer GaravagliaNew Media Drivers License-Final Project
Sunday, December 2, 2012
“WE WILL BE THE COMPANY THAT CREATES A MORE EMOTIONALLY
CONNECTED WORLD BY MAKING A GENUINE DIFFERENCE IN EVERY
LIFE, EVERY DAY.”
Sunday, December 2, 2012
“Everyone Has Something They Need To Hear.”
Large Target Range--Ages 4-100
Product Variation--Interactive Products
--Greeting Cards
--Movies
--Idea Blogs
Sunday, December 2, 2012
Americans purchase
F i v eB i l l i o n greeting cards a
year.
T h a t m e a n s o n a v e r a g e
13 million c a r d s a r e
p u r c h a s e d i n a s i n g l e d a y ,
j u s t i n t h e U n i t e d s t a t e s !
Hallmark publishes cards
in more then
30 languages
and distributes them in over
100 countries
Sunday, December 2, 2012
Be simpleTrigger emotionsMore pictures, less words
Candid PhotographsHave a marketing strategy for all products available
Hallmark channel, greeting cards, keepsakes, personalized products, and interactive products.
All product campaigns have similar agendas but differ in the individual qualities of each product.
Change themes with the seasons
BIGthe
idea
Sunday, December 2, 2012
Start Every Day Like It’s Your
Birthday!..............
Sunday, December 2, 2012
Storytime Bring
to life.
Sunday, December 2, 2012
Keep the family smiling fromscene to scene
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Sunday, December 2, 2012
Sunday, December 2, 2012
TOO SAND TACTICS
Website-Hallmark and Hallmark Corporation
Social Media-to promote Facebook and Twitter
Instagram-to engage
Use of #hashtags and the relationship importance factor
Sunday, December 2, 2012
BUDGET
10% Mobile5% Content
20% Search Engine Optimization
30% Pay Per Click
5% Email
30% Social
Sunday, December 2, 2012
“When You Care Enough To Send The Very Best”
Sunday, December 2, 2012
Hallmark Products
Hallmark Corporation
Sunday, December 2, 2012
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