find your audience

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Digital advertising, especially in social media can help you find your target market and learn more about them. This presentation discusses Facebook advertising, LinkedIn advertising, and how to market on Twitter.

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FINDyour audience

Why Advertise Online?

Findyour Audience

pass auf(pay attention)

600 MillionFacebook Users

hundred million

m100LinkedIn Users

1Billiontweetsperweek

Online?Why Advertise

Because you cansort through

the crowd.

Your online audience is telling you everything

Name: Jordan Cuthrey

Occupation: Sous-Chef

Likes: XBox 360

Demo: 31 yrs. old

Interests: MacWorld, Halo, Fishing, Top Chef

313,260 NationallyTargeted Reach

Name: Sandra Threnen Cooke

Occupation: Media Planner

Function: Senior Media Planner

Seniority: Manager

Associations: AAF, AMA, LinkedIn Media

4,582NationallyTargeted Reach

Name: Unknown

Occupation: Artist

Who He Trusts: Banksy, MOMA

His Stance: Revitalize our city

Targeted Reach16,983 PotentialNationally

don’t advertise to 600 million people... .

just advertise to the ones who care.

availableuse the online tools

and find your audience

find out morewww.tommyhobin.com

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