finding value in artifical intelligence€¦ · why now? it’s not about the technology....

Finding Value in ARTIFICAL INTELLIGENCE

WE DELIVER INNOVATIVE SOLUTIONS TO TRANSFORM OUR CLIENTS’ BUSINESSES

25 YEARS

EXPERIENCE

1000+ PEOPLE

6 UK OFFICES

60+ LIVE

CLIENTS

WHAT IS AI?First coined by John McCarthy, an early

computer scientist, in 1955, he termed it

to mean computers that do things that

simulate what humans typically do.

Why now?

It’s not about the

TECHNOLOGY

AUTOMATION &

INNOVATION

EFFICIENY &

GROWTH

The conversation is

about VALUE

It takes the CIO to

the Top Table

The 4 Sources

of VALUE

1. Personalised

Experiences

2. Optimised

Marketing,

Promos & Ads

3. Optimised

Fulfilment &

Cost to Serve

4. New

Products,

Services &

Business

Models

Some examples

Over to YOU

1. Personalised Experiences

• Increased value per interaction

• Product upselling and cross-

selling

• Increased customer lifetime

value

• Tailored credit risk scoring

• Better fraud detection

2. Optimised Marketing, Promos

& Ads

• Better personalised advertising

• Bid price optimisation

• Real-time elastic pricing

• Optimal promotion timing

• Optimal product packaging

3. Optimised Fulfilment & Cost to

Serve

• Optimised demand forecasting

• Process & inventory

optimisation

• Improved availability

• Reduced cost to serve or

produce

• Customer churn avoidance

• Improved quality

4. New Products, Services &

Business Models

• Eco-systems – UBER

• New Digital Native–

Lemonade

• Lending for millennials – Zest

• Virtual GP - Babylon Health

• Personalised Healthcare -

Verily

1. Personalised Experiences

2. Optimised Marketing, Promos

& Ads

3. Optimised Fulfilment & Cost to

Serve

4. New Products, Services &

Business Models

@BjssLabs

innovation@bjss.com

SIMON SEAR

Chief Innovation

Officer