first steps towards sustainable mobility in tourism – the seemore project iee-0110951/ from april...

FIRST STEPS TOWARDS SUSTAINABLE

MOBILITY IN TOURISM – THE SEEMORE PROJECTIEE-011­0951/­­From­­April­­2012­­to­­April­­2015

Project Summary

SEEMORE­­introduces­energy­efficient­­transportsolutions­­for­­visitors­­ineight­­coastal­­regions­­with­the­­goal­­to­­reduce­­the­number­­of­­car­­trips­­made­by­­tourists­­during­­their­holidays.

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Implementationregions

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Background

• Leisure­­transport­­accounts­­for­­50%­­of­­all­­travel­­in­­­­­­industrialized­­countries­­and­­is­­expected­­to­­rise•­Tourist­­regions­­are­vulnerable,­­because:

- Even­­larger­­share­­of­­leisure­­related­­trips- Season­­peaks­­lead­­to­­capacity­­problems­­and­­congestion- Trend­­of­­more­­individualized­­holidays­­favors­­private­­car­­use- Balance­­between­­accessibility­­and­­attractive­­naturalenvironment

•­SEEMORE­­offers­­(information­­on)­­alternatives­­to­­the­­car

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Objectives and main steps• Objectives:

- Increased­­tourists´­­awareness­­about­­sustainable­­mobility- Co-operation­­between­­the­­tourism­­and­­mobility­­sectors- A­­shift­of­­tourists­­towards­­more­­sustainable­­modes- Share­­knowledge­­with­­other­­European­­regions

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• Main­Steps:- Overview­­of­­good­­practices­­and­­set­­up­­the­­co-operation­framework­­in­­the­­regions

- Implementation­­of­­actions­­in­­8­­regions- Evaluation­­and­­transfer­­of­­experience­­to­­other­­regions

Expected Impacts

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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:• 5-15% reduction of car use for leisure trips• 5% increase in non-motorized leisure trips• Increase in public transport use• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796

toe/year and of greenhouse gas emissions with 2.170t CO2 e/year

PartnersCINESI Transport Consultants Spain

Mallorca Transports Consortium Spain

Trivector Traffic AB Sweden

Association of Local Authorities Fyrbodal Sweden

FGM-AMOR Austrian Mobility Research Austria

Common Europe Pomeranian Association Poland

Municipality of Choczewo Poland

Club Sustainable Development of Civil Society Bulgaria

Province of Forlì-Cesena Italy

Central European Initiative Italy

Limassol Tourism Development and Promotion Co Ltd Cyprus

Stratagem Energy Ltd Cyprus

Horários do Funchal Public Transport Portugal

Local Councils’ Association Malta

SELECTED BULGARIAN REGION - DOBRICH

8Dobrich­region,­Bulgaria

General description of the tourist region

Main­attractions:­spacious­beaches­of­fine­golden­sand,­shallow­sea­along­the­beaches,­curative­power­of­mineral­waters­and­mud­baths,­picturesque­protected­areas­and­natural­preserved­zones­with­rare­births­and­vegetation,­anthropogenic­resources­from­different­historic­eras,­rural­tourism­in­small­villages,­facilities­for­water­sports­and­golf,­many­luxury­hotels,­restaurants­and­night­clubs.

9Dobrich­region,­Bulgaria

Relevant results and findings from the regional survey

Modal split among the target group­

The­average­number­of­day­trips­per­year­in­the­target­area­is­1400.­Percentage­of­day­trips­made­from­tourists­in­targeted­area­by­different­modes­of­transport­is:

-­Walking­–­11­%;-­Cycling­–­3.5­%;-­public­transport­–­29­%;-­car­–­56.5­%;-­ship/ferry­–­0;-­others­–­0;

10Dobrich­region,­Bulgaria

Relevant results and findings : Needs and preferences of tourists

To­have­more­well­maintained­(and­enlightened­by­night)­pedestrian­alleysTo­have­better­constructed­and­maintained­bicycle­pathsTo­have­more­possibilities­for­bike­rental­at­reasonable­pricesTo­organize­electrical­vehicle­transport­(small­trains)­for­transportation­inside­Albena­resort­and­water­transport­(boats)­among­the­resorts

To­have­more­parking­places­around­the­main­attractions­(Balchik­palace,­Kaliakra­Cap)

To­have­more­information­about­the­resort­areas­(maps­with­most­interesting­sites)­and­indication­how­to­reach­them­by­different­mode­of­transportation

To­have­more­information­about­the­time­tables­of­the­PTForeign­tourists­would­like­to­have­this­information­at­least­in­English­and,­if­possible,­in­other­languages­(Russian,­Romanian).

11Dobrich­region,­Bulgaria

Local strategy developed by the project team and discussed and approved by local decision makers

The­stakeholders­fully­agreed­with­the­proposed­local­vision:­“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”

The­main­goals­were­defined­as­follows:1. To­develop­a­strong­information­and­promotion­campaign­thus­

introducing­the­term­“Mobility­Management’­in­the­region­and­explaining­the­benefits­of­sustainable­tourism­and­transport­development.

2. To­introduce­new­mobility­measures­in­resort­areas­thus­linking­tourism­and­transport­sectors

3. To­increase­the­energy­effectiveness­of­the­transport

12Dobrich­region,­Bulgaria

Main conclusions (6)DOBRICH STRATEGY AND ACTION PLAN (FINAL – 04.11.2012)

13Dobrich­region,­Bulgaria

Axis 1 – Information and marketing actions concerning sustainable mobilityThis­axis­contained­many­measures,­aiming­to­improve­the­quality­and­accessibility­to­

information­about­mobility­management­(MM)­in­general­and­the­possible­mobility­options­in­tourism­sector.­An­important­step­to­reach­this­goal­is­the­increased­co-operation­between­local­authorities,­transport­and­tourism­companies­in­providing­mobility­information.­This­axis­includes­6­measures.

Axis 2 – Introduction of new mobility options­­­­Here­it­is­important­to­introduce­in­real­practice­some­convenient­mobility­options­in­order­to­make­the­transport­in­tourism­areas­more­sustainable­through­3­measures.­

Axis 3 – Achieving energy saving in tourism sector through mobility measuresThis­axis­aims­to­achieve­energy­saving­in­tourism­sector­by­using­more­PT,­bicycles­

and­walking­by­foot­and­by­introducing­the­use­of­electric­vehicles­where­possible.­­It­has­3­measures.

Task Responsible actor Participants Timing

Measure 1.1.:­Definition and elaboration of the integrated sustainable mobility information package for visitors (public­transport,­urban­mobility,­parking,­pedestrian­areas­and­routes,­guided­tours,­etc.),­with­description­of­the­leisure­activities­and­how­to­reach­them.­Elaborated­in­Bulgarian,­Russian,­English­and­German.­Distribution­of­up­to­2.500­copies

Project­team­and­subcontractor­

Tourism­and­transport­operators,­municipalities­and­Albena­resort­mana-gement

June­2013­

Measure 1.2. Regional visitors’ sustainable mobility guide including­complete­and­integrated­information­on­mobility­and­integration­of­mobility­information­in­hotels’­package­to­customers­and­in­hotel­services.­50­hotels­to­be­involved.

Project­team­and­subcontractor­

Tourism­and­transport­operators,­municipalities­and­Albena­resort­mana-gement

May­2014­

Measure 1.3. Training on integrated sustainable mobility options­for­80­professionals­in­direct­contact­with­visitors­(hotels,­bus­drivers,­and­leisure­activities­staff).­

Project­team­and­subcontractor­

Municipalities,­district­administration­

Dec.2014

Measure 1.4. Organizing a photo-competition and exhibition­in­Albena­for­promoting­the­sustainable­mobility­measures,­in­summer­2014.­

Project­team­and­subcontractor­

Tourism­and­transport­operators,­municipalities­and­Albena­resort­mana-gement

June­2014­

Measure 1.5. Organizing 2 series of emission of video-spot for the region promoting­local­attractions­and­the­sustainable­access­to­them.-­summer­2013-2014.

Project­team­and­subcontractor­ Regional­TV-operators­ June­2013­–­

September­2014­

Measure 1.6. Direct advertising – dissemination­of­advertising­materials­(posters, ­teaser-postcards,­T-shirts,­caps)­among­the­target­groups­–­tourists,­hotel­and­restaurant­staff,­local­youth,­etc.

Project­team­and­subcontractor­

Tourism­and­transport­operators,­municipalities­and­Albena­resort­mana-gement

March­2013­–­March­2015­

Task Responsible actor Participants Timing

Measure 2.1.Increased public transport selling points:­hotels,­regional­transport­terminals,­travel­agencies.­At­least­four­new­points.­

Dobrich­transport­operator,­municipalities­

Albena­resort­management­ May­2014­

Measure 2.2. Integrated packages (sustainable mobility + leisure activities)­with­the­goal­of­selling­at­least­1.000­integrated­packages­during­the­last­project­summer.­

Project­team­and­subcontractor­

Albena­resort­management;­Tourism­and­transport­operators,­municipalities­

Dec.2013­

Measure 2.3. Parking policies to disincentives car use to access leisure destinations­and­urban­areas­with­visitors­concentration.­5­meetings­with­local­authorities­to­discuss­the­parking­policies,­leading­to­a­decrease­of­200­free­parking­spaces­in­town­centres­or­leisure­attractions

Project­team­and­municipalities­

Albena­resort­management;­Tourism­and­transport­operators­

May­2014­

Measure 3.1. Improving PT-services for visitors and local people in rural areas;­PT­services­at­leisure/tourist­destinations;­sustainable­mobility­options­to­major­events.­

Transport­operators­ Municipalities;­project­team­

Dec.2014

Measure 3.2. Bicycle mobility transport and services:­Introducing­a­bicycle­sharing/rental­schemes­for­visitors;­Complementary­infrastructure­and­services­to­support­cycling:­5­kilometres­of­new­segregated­bicycle­lanes­and­100­new­public­parking­places­for­bicycles­

Municipalities­ Project­team;­Albena­resort­management;­private­companies­

Dec.2014

Measure 3.3.­Training of up to 40 local planners on how to consider visitors when planning mobility measures and­how­to­consider­mobility­when­planning­tourist­infrastructure­resulting­into­SUMP­for­Kavarna

Project­team­ Albena­resort­management;­Tourism­and­transport­operators,­municipalities­

Dec.2014

Task Responsible actor Participants Timing

WHAT IS ACTUALLY IMPLEMENTED­• Axis 1 – Information and marketing actions concerning

sustainable mobility:– MOBILITY­PACKAGES­(CONTAINING­A­BROCHURE­WITH­LOCAL­PT­TIME­SCHEDULES­AND­COACH­EXCURSIONS­AND­LEAFLET­WITH­LOCAL­SITES­TO­BE­VISITED­AND­HOW­TO­REACH­THEM­IN­A­SUSTAINABLE­WAY)­ELABORATED,­PRINTED­AND­DISSEMINATED;

– FIRST­WORKSHOP­FOR­TOURISM­STAKEHOLDERS­CONDUCTED­IN­BALCHIK­IN­MARCH.­MAIN­TOPIC:­“SUSTAINABLE­MOBILITY­–­INTRODUCTION­AND­EUROPEAN­BEST­PRACTICES);

– SECOND­WORKSHOP­PREPAIRED­AND­WILL­BE­HELD­ON­28.06.2013­IN­DOBRICH­IN­THE­FRAMES­OF­THE­EU­ENERGY­WEEK­(LISTED­AS­AN­EU­EVENT)

– T-SHIRTS­AND­CAPS­PRODUCES­AND­WILL­BE­DISSEMINATED­DURING­THE­EVENT­ON­28.06.2013,­WHERE­THE­YOUTH­WILL­PARTICIPATE­IN­OPEN-AIR­MOBILITY­EVENTS­(VELO-COMPETITION,­ETC.)

– POSTERS­AND­TEASER­POSTCARDS­PREPARED­AND­WILL­BE­PRINTED­AND­DISSEMINATED­IN­BULGARIAN­AND­ENGLISH.

Thank you for your attention!

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Prof. Lucia Ilieva+359­2­8513558mail@csdcs.orgwww.csdcs.org