Sustainable and EnergyEfficient Mobility Options intourist Regions in Europe

SEEMOREIEE-011­0951/­­From­­April­­2012­­to­­April­­2015

Project Summary

SEEMORE­­introduces­energy­efficient­­transportsolutions­­for­­visitors­­ineight­­coastal­­regions­­with­the­­goal­­to­­reduce­­the­number­­of­­car­­trips­­made­by­­tourists­­during­­their­holidays.

2

Implementationregions

3

Background

• Leisure­­transport­­accounts­­for­­50%­­of­­all­­travel­­in­­­­­­industrialized­­countries­­and­­is­­expected­­to­­rise•­Tourist­­regions­­vulnerable,­­because:- Even­­larger­­share­­of­­leisure­­related­­trips- Season­­peaks­­lead­­to­­capacity­­problems­­and­­congestion- Trend­­of­­more­­individualized­­holidays­­favours­­private­­car­­use- Balance­­between­­accessibility­­and­­attractive­­naturalenvironment

•­SEEMORE­­offers­­(information­­on)­­alternatives­­to­­the­­car

4

Objectives and main steps• Objectives:- Increased­­tourists´­­awareness­­about­­sustainable­­mobility

- Co-operation­­between­­the­­tourism­­and­­mobility­­sectors- A­­shift­of­­tourists­­towards­­more­­sustainable­­modes- Share­­knowledge­­with­­other­­European­­regions

5

• Main­Steps:- Overview­­of­­good­­practices­­and­­set­­up­­the­­co-operation­framework­­in­­the­­regions

- Implementation­­of­­actions­­in­­8­­regions- Evaluation­­and­­transfer­­of­­experience­­to­­other­­regions

Expected Impacts

6

• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:•5-15% reduction of car use for leisure trips•5% increase in non-motorized leisure trips•Increase in public transport use

• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796 toe/year and of greenhouse gas emissions with 2.170t CO2 e/year

PartnersCINESI Transport Consultants Spain

Mallorca Transports Consortium Spain

Trivector Traffic AB Sweden

Association of Local Authorities Fyrbodal Sweden

FGM-AMOR Austrian Mobility Research Austria

Common Europe Pomeranian Association Poland

Municipality of Choczewo Poland

Club Sustainable Development of Civil Society Bulgaria

Province of Forlì-Cesena Italy

Central European Initiative Italy

Limassol Tourism Development and Promotion Co Ltd Cyprus

Stratagem Energy Ltd Cyprus

Horários do Funchal Public Transport Portugal

Local Councils’ Association Malta

SELECTED BULGARIAN REGION - DOBRICH

8Dobrich­region,­Bulgaria

General description of the tourist region

Main­attractions:­spacious­beaches­of­fine­golden­sand,­shallow­sea­along­the­beaches,­curative­power­of­mineral­waters­and­mud­baths,­picturesque­protected­areas­and­natural­preserved­zones­with­rare­births­and­vegetation,­anthropogenic­resources­from­different­historic­eras,­rural­tourism­in­small­villages,­facilities­for­water­sports­and­golf,­many­luxury­hotels,­restaurants­and­night­clubs.

9Dobrich­region,­Bulgaria

Relevant results and findings from the regional survey

Modal split among the target group­

The­average­number­of­day­trips­per­year­in­the­target­area­is­1400.­Percentage­of­day­trips­made­from­tourists­in­targeted­area­by­different­modes­of­transport­is:

-­Walking­–­11­%;-­Cycling­–­3.5­%;-­public­transport­–­29­%;-­car­–­56.5­%;-­ship/ferry­–­0;-­others­–­0;

10Dobrich­region,­Bulgaria

Relevant results and findings : Needs and preferences of tourists

• To­have­more­well­maintained­(and­enlightened­by­night)­pedestrian­alleys• To­have­better­constructed­and­maintained­bicycle­paths• To­have­more­possibilities­for­bike­rental­at­reasonable­prices• To­organize­electrical­vehicle­transport­(small­trains)­for­transportation­inside­Albena­resort­and­water­transport­(boats)­among­the­resorts

• To­have­more­parking­places­around­the­main­attractions­(Balchik­palace,­Kaliakra­Cap)

• To­have­more­information­about­the­resort­areas­(maps­with­most­interesting­sites)­and­indication­how­to­reach­them­by­different­mode­of­transportation

• To­have­more­information­about­the­time­tables­of­the­PT• Foreign­tourists­would­like­to­have­this­information­at­least­in­English­and,­if­possible,­in­other­languages­(Russian,­Romanian).

11Dobrich­region,­Bulgaria

Local strategy developed by the project team and discussed and approved by local decision makers

The­stakeholders­fully­agreed­with­the­proposed­local­vision:­“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”

The­main­goals­were­defined­as­follows:1. To­develop­a­strong­information­and­promotion­campaign­thus­

introducing­the­term­“Mobility­Management’­in­the­region­and­explaining­the­benefits­of­sustainable­tourism­and­transport­development.

2. To­introduce­new­mobility­measures­in­resort­areas­thus­linking­tourism­and­transport­sectors

3. To­increase­the­energy­effectiveness­of­the­transport

12Dobrich­region,­Bulgaria

SOME BEST PRACTICES IN TOURISM AND TRANSORT AREAS COLLECTED BY SEEMORE TEAM

1.MOBILCARD: A SPECIAL TRAVEL PRODUCT FOR TOURISTS (PROVINCE OF BOLZANO – SOUTH TYROL, ITALY)

Purpose: To­allow­tourists­to­travel­around­the­region­using­all­means­of­public­transport­with­just­one­ticket.

Key partners: Decision­makers:­the­Autonomous­Province­of­Bolzano­–­South­Tyrol­and­the­System­of­Integrated­Local­Transport;­funding­partner:­the­Foundation­"Südtiroler­Sparkasse"­(as­regards­the­Museumobilcard).

Timeframe: Initiative­launched­in­2006,­with­2­new­cards­introduced­at­a­later­stage.

Current status: The­initiative­is­fully­operating.­After­the­launch­of­the­original­card,­two­new­cards­(the­Museumobilcard­and­the­Bikemobilcard)­were­also­introduced.

13Dobrich­region,­Bulgaria

Description of the measure: The­Mobilcard­allows­individuals­to­make­full­use­of­the­South­Tyrol­Integrated­Public­Transport­network­with­just­one­ticket.­The­Mobilcard­can­be­purchased­for­1,­3­or­7­consecutive­days­and­gives­access,­among­other­things,­to­trains,­buses­and­cable­cars.­Reduced­fares­are­available­for­youngsters­up­to­14­years­old.­In­addition,­the­Museumobilcard­provides­one­admission­to­each­of­the­80­participating­museums,­and­the­Bikemobilcard­allows­the­holder­to­rent­a­bike­(only­once)­during­the­validity­period­of­the­card­itself.­The­System­of­Integrated­Local­Transport­is­fully­involved­in­the­operation­of­the­initiative.­In­addition­to­its­ticket­offices,­all­tourist­offices­and­many­hotels­are­operating­as­sales­outlets­for­the­Mobilcard­and­the­Museumobilcard.­Concerning­the­Bikemobilcard,­some­hotels­and­other­leisure­facilities­will­soon­be­equipped­as­bike­rentals­outlets.­Some­80­museums­also­participate­in­the­Museumobilcard­initiative.

Evaluations resultsA­system­to­gather­statistical­data­has­been­used­to­monitor­the­success­of­the­initiative.­Since­its­introduction,­the­Mobilcard­has­been­largely­successful,­with­a­peak­in­sales­in­2007.­The­use­of­cars­has­decreased,­with­beneficial­effects­on­the­environment.

14

2. PARCO PANEVEGGIO – PALE DI SAN MARTINO DEVELOPMENT AND

PROMOTION OF MULTIMODAL TRANSPORT Purpose: Promoting­sustainable­mobility­in­the­Park­and­promoting­the­Park­itself­as­a­sustainable­tourist­destination.Key partners: Öko-Institut­Südtirol/Alto­Adige,­Natural­Park­“Paneveggio­Pale­di­San­Martino”­(co-financer),­Trentino­Trasporti­(public­transport­provider,­subcontractor),­local­representatives­of­the­hotel­and­restaurant­sector,­the­local­tourist­board.Timeframe: The­first­steps­in­the­initiative­were­taken­in­summer­2007,­and­the­core­measures­were­implemented­in­summer­2008.Objectives of the measures to be developed: The­initiative­aims­to­adapt­public­transport­to­tourists’­needs,­in­order­to­encourage­sustainable­mobility­within­the­Park­and,­at­the­same­time,­promote­the­Park­itself­as­a­sustainable­tourist­destination.Description of the measure: The­first­measure­adopted­was­the­improvement­and­optimization­of­9­routes­within­the­Park,­with­a­focus­on­the­number­of­stops­and­bus­schedules.­A­new­shuttle­bus­line­was­also­implemented.­The­second­goal­of­the­initiative­was­to­make­public­transport­more­attractive.­This­was­reached­by­developing­activities­and­highlighting­destinations­within­the­Park­which­can­be­reached­by­public­transport.­Cycling­and­hiking­trails­were­brought­to­tourists’­attention,­as­well­as­the­presence­of­several­anthropological­points­of­interest­within­the­Park.

16

3. LIMASSOL SEASIDE PATH

Purpose: Give­the­option­of­walking­along­the­beach­of­Limassol,­connect­various­areas,­hotels,­buildings­of­the­beach­and­create­a­route­that­compliments­the­beautiful­scenery­of­the­coast.Key partners: Limassol­and­Yermasoyia­Municipalities,­Ayios­Tychonas,­Pareklisia­and­Pyrgos­Community­Boards­and­the­Ministry­of­InteriorsProblems before implementation: Walking­access­from­one­end­to­the­other­of­coastline­was­through­a­sandy­beach,­which­was­avoided­the­most­of­the­times.­Access­by­car­was­provided­through­a­seaside­road­which­gets­busy­on­Fridays­and­Saturdays.Timeframe: The­development­of­the­walk­path­started­in­2004­and­was­completed­in­two­years.­The­walk­path­requires­regular­maintenance­due­to­its­proximity­to­the­sea.­Current status: It­is­an­almost­a­complete­walking­path­along­but­still­has­two­gaps.­Description of the measure: Construction­of­a­walking­path­covering­around­17­kilometers­of­the­coastline,­covering­number­of­different­municipalities­and­communities.­It­enables­people­to­walk­from­one­hotel­to­another­(for­conferences,­events,­dinners,­etc.)­with­ease,­therefore­it­helps­reducing­car­use.­

18Dobrich­region,­Bulgaria

4. NATURE AND CULTURE BUS, SKANE REGION

20

Purpose: The­project­aims­to­increase­the­numbers­of­visitors­to­nature­area­travelling­by­bus­Key partners: Municpalities,­the­regional­transport­authority­(Skånetrafiken)­and­the­department­for­regional­development­at­Region­SkåneTimeframe: Project­time­2009-2012.­Current status: The­operation­will­be­transfered­to­and­run­by­Skånetrafikens­in­2013.­Problems before implementation: Before­the­scheme,­public­transport­was­not­available­or­limited­to­those­areas­covered­by­the­nature­and­culture­bus­in­Skåne­and­people­without­a­car­could­not­visit­them.­Description of the measure: The­Nature­and­Culture­bus­therefore­was­created­to­complement­the­existing­public­transport­network­with­new­routes,­more­departures­and­new­stops­to­make­it­easier­to­reach­nature­and­culture­by­public­transport­in­Skane.­The­scheme­also­included­marketing­­and­campaigns­about­nature­and­culture­areas.

5. SOFT MOBILITY CORRIDORS IN VILNIUS­Purpose: The­initiative­aimed­to­encourage­residents­and­visitors­of­Vilnius­to­cycle­or­walk­to­the­numerous­recreational,­cultural­or­natural­interest­sites­in­and­around­Vilnius.­Key partners: EU­funding­through­STREAM­project,­Vilnius­Gediminas­Technical­University­(VGTU)­and­the­Healthy­City­Bureau­of­Vilnius­Timeframe: 2006-2009Problems before implementation: Both­residents­and­visitors­previously­used­their­car­to­reach­leisure­destinations­surrounding­­Vilnius.­The­Neris­River­bank­is­an­important­green­corridor­which­goes­through­the­city­centre­and­connects­it­to­the­surrounding­regions.­It­was­rarely­used­for­recreation­and­there­were­missing­links­between­the­inner­city­recreational­sites­and­those­outside.

Description of the measures:­Vilnius­City­developed­a­“Sightseeing­Water­Route­Along­the­Neris­River”,­including­the­use­of­movable­piers,­in­conformity­with­the­National­Tourism­Development­Programme­for­2007-­2010.­Consultation­and­awareness­raising­events­demonstrated­the­importance­of­working­with­families­and­children.­Also­it­was­quite­difficult­to­gain­the­support­of­all­local­stakeholders.­Fortunately,­Vilnius­City,­the­most­important­stakeholder,­was­one­of­the­project­partners.

21

Thank you for your attention!

23

Prof. Lucia Ilieva+359­2­8513558mail@csdcs.orgwww.csdcs.org