firsthealth gateway to independence

FirstHealth Gateway To Independence

HPAA 390 Business Plan

D. Long, C. Miller, D. Shane

FGTI

May 25, 2001 FGTI Business Plan 2

FirstHealth Gateway To Independence (FGTI)

FGTI is a health and wellness center for older adults.

FGTI is located on the FirstHealth Moore Regional campus in Pinehurst, North Carolina.

FGTI is part of the integrated health care delivery network.

One of eight FirstHealth health and fitness centers.

May 25, 2001 FGTI Business Plan 3

Mission Statement

The mission of FirstHealth Gateway to Independence is to care for people by improving their health status.

May 25, 2001 FGTI Business Plan 4

Risk Factors for Dependence

Healthy Aging Project-70% of physical decline linked to behavioral choices– Overweight– Drinking and Driving

– Lack of fruits/vegetables– Physical Inactivity– Smoking

May 25, 2001 FGTI Business Plan 5

Market Summary

Older adults fear that they will become a burden to family and friends

FGTI is confident of sales

May 25, 2001 FGTI Business Plan 6

Sales Strategy

Sales CallsMall CallWebsiteOne Week Free Membership

May 25, 2001 FGTI Business Plan 7

The Team

Operations Director of Pinehurst Center– Director since 1994

Supervises– Exercise Physiologists– Spa Coordinators– Fitness Director– LPN– Dietician

May 25, 2001 FGTI Business Plan 8

Equipment and Services

Key-operated fitness equipmentMassage equipmentEducation equipment (audio/visual)Aerobics equipmentTwo Different Membership TiersAerobics programSpa

May 25, 2001 FGTI Business Plan 9

Pricing Strategy

CompetitiveSimilar pricing structure establishedOffered at additional fee

– Personal Training

– Spa Services– Specialty Programs

May 25, 2001 FGTI Business Plan 10

Financial Plan

Discussion of Income Statement– Net Income

Review of Income Statement Graphs

May 25, 2001 FGTI Business Plan 11

Financial Plan (cont.)

Discussion of Statement of Cash Flows– Net Cash Discussion– Receivables Schedule

– Payables Schedule

May 25, 2001 FGTI Business Plan 12

Financial Plan (cont.)

VolumeRevenueStart-up Expenditures

– Variable Bond Offering

– Internal Unrestricted Allocation

Breakeven Analysis

May 25, 2001 FGTI Business Plan 13

Conclusion

Near term financial considerations

Long term financial considerations

Intangible Benefits

Improving the quality of health and promoting an independent

lifestyle for the older adult

FGTI