fitocracy ny apps march 2013 talk

Founders

Brian Wan! brian@fitocracy.com@brianmwan!

Richard Talensrichard@fitocracy.com@dicktalens

Buildin! a world where fitness can happen for everyone

Introduction 2

Introduction

What is Fitocracy? 3

A social network that empowers anyone to succeed at fitness via !amification, community, and personal !uidance.

The Problem 4

The Founders 5

Brian Richard

Gamification 6

Gamification

Gamification 7

Community 8

Community

Community 9

Community != User Base

Community 10

Community = Shared Experience

Community 11

Manchester Philadelphia New York

Washin!ton DC Los An!eles Toronto

Community 12

Running a community can fucking suck

13Community

Web First, Mobile Second 14

Web First, Mobile Second

15

Web

Less Inhibited

Deeper Engagement

Richer Expression

Web First, Mobile Second

Mobile Desi!n 16

Mobile Desi!n

Mobile Desi!n 17

Minimalism is bliss

Mobile Desi!n 18

Mobile Desi!n 19

Make it simple for users to…

Mobile Desi!n 19

Make it simple for users to… create content

Mobile Desi!n 19

Make it simple for users to… create contentdiscover content

Mobile Desi!n 19

Make it simple for users to… create contentdiscover contentengage with content

Mobile Desi!n 20

Serve a core user need

Mobile Desi!n 21

Don’t be

Content-First Networks 22

Content-First Networks

Content-First Networks 23

Content-First Networks 24

Content-First Networks 24

Content-First Networks 25

Utility Content

Content-First Networks 26

Content-First Networks 27

Buildin! the app 28

Buildin! the app

Buildin! the app 29

Do it The Right WayTM

Buildin! the app 30

Tight deadlines lead to hack jobs.

Hack jobs lead to technical debt.

Technical debt leads to suffering.

Thanks 31

Get in touch@brianmwan!

brian@fitocracy.com