five continents food fest (worldfood 2017) - at5c - ver eng... · a chance to share good meals for...
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Purposes & Meaning
Ideas
Content Of The Program
Media Activities
OVERVIEW
General Information1
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3
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Artist’s Impression6
Venue: Hoa Lu Stadium (2 Dinh Tien Hoang Street, District 1, Ho Chi Minh City)
Time: From October 5 to 8, 2017
Theme: FIVE CONTINENTS FOOD FESTIVAL
Message: EXPERIENCING FOOD & CULTURE OF FIVE CONTINENTS– MOMENTS OF FIVE CONTINENTS
GENERAL INFORMATION
A chance to share good meals for unlucky and poor people in Ho Chi Minh City.
Vietnamese people have a chance to experience cultures of five continents via cuisines, images and music programs.
PURPOSES & MEANING
Honoring the cultural values of gastronomy to promote cultural exchange among countries in five continents.
Promoting products and trade connection between local and foreign businesses.
Conferences and meetings with trade counselors from many countries to have better understanding and knowledge for necessary paperwork.
PURPOSES :
MEANING
Local people can savor unique food of five continents.
FIVE CONTINENTS’ GASTRONOMY STREET
FIVE CONTINENTS’ 3D PAINTING EXHIBITION
A DISCOVERY OF FIVE CONTINENTS’ CUISINES
FOOD MAGIC SHOWS
MASTERCHEF COOKING SHOWS
HAPPY MEALS & HAPPY GIFTS
IDEAS OF THE WORLDFOOD
BARTENDER & MUSIC & DJ PERFORMANCES
COFFEE GARDEN
FIVE CONTINENTS’ GASTRONOMY STREET
Asian foodVisitors will both watch and savor unique food of Asia and enjoy cooking performances by chefs coming from many Asian restaurants.
Teppanyaki performance Sushi making demonstration Indian food cooking show
Food coming from mysterious Asian countries and the elegance of Asian gastronomy
FIVE CONTINENTS’ GASTRONOMY STREET
Australasian foodThe combination of nutritious ingredients and meticulous cooking skills has helped bring the excellence to manycuisines, including grilled Kangaroo meat from Tasmania, Australia; and stone-grilled food in New Zealand stylethat are not to be missed.
Hagi stone grilled food Grilled Kangaroo meat Meticulous cooking styles of Australian chefs
FIVE CONTINENTS’ GASTRONOMY STREET
European foodEuropean food has had great influences to other food cultures in the world. The cuisines have shown their simplicity yet luxury, including:- Elegant French food- Simple yet sophisticated Italian food- Unique Spanish food- Traditional English food
FIVE CONTINENTS’ GASTRONOMY STREET
African foodThe gastronomy of Africa has received much influences to make it a diversified food culture:- Grilled meat and corn porridge in South Africa- Jollof rice and Egusi soup in Nigeria- Kapenta and corn porridge in Zimbabwe - Chambo and nsima in Malawi
FIVE CONTINENTS’ GASTRONOMY STREET
American foodThe cuisines also represent the characteristics of simple, friendly, easy-going and wild of people in the continent. Grilled food and food served with sauces are traditional dishes of the continent. The food will be varied from regions and areas.
Five continents’ 3D painting exhibition
3D painting is a current hot trend. Tourists and visitors will have such unique and truthful images when they stand at a right position in each painting.
Many restaurants and hotels in the city have displayed 3D painting in their properties to attract more diners.
Visitors have a chance to admire paintings that represent food culture and landscapes of five continents.
Five continents’ 3D painting exhibition2
Visitors will have real experience to admire all the food and landscape paintings in 3D art style
Yogurt ice-cream in Malta Drinking beer in an American shop
Macaron in Switzerland Coconut ice-cream in Thailand
Eating sushi under sakura shades
Egg cake in Hong Kong Dining at a restaurant in Eiffel Tower
A meal in Bali
Drinking coffee is an irreplaceable culture to many Vietnamese people. At the food festival, local people can taste a good cup of coffee and to take pictures with many unique backgrounds and models.
COFFEE GARDENT
EXPERIENCING FIVE CONTINENTS Visitors will wear VR (virtual reality) headsets to have real experience of cooking food when they can touch, cook and decorate and taste all the unique dishes.
_ A tour to famous restaurants_ A food tour in five continents_ A tour to savor unique food
Naked lady sushi in JapanTeppanyaki cooking show Virtual Reality Headset
FOOD MODELS
There is a hot trend of 3D food model in Japan and many countries in the world.
- Visual experience- Knowing names of good food in the world- Knowing prices and origins of all the food
This is an excellent experience to diners
Ẩm thực 5 châu
FOOD MAGIC SHOW
Magicians will amaze diners by their tricks.
https://www.youtube.com/watch?v=H7J5KfWfsnY https://www.youtube.com/watch?v=h-R_UjP9vzw
MASTERCHEF COOKING SHOW
Interesting cooking class:There are interesting free cooking classes from masterchefs to housewives.
Participants can suggest dishes made from their own ingredients and receive instructions from chefs to
cook the food.
BARTENDER PERFORMANCE Professional bartenders will perform their excellent skills to make unique drinks….. AND VISITORS WILLHAVE A CHANCE TO TASTE THESE PERFECT TREATS!
HAPPY MEAL & HAPPY GIFT
It is a rare chance to savor food from five continents and it’s even a rare opportunity for unlucky and poor people to savor these unique cuisines.The organizers of WorldFood 2017 will join hands with the HCMC Department of Labor - Invalids and Social Affairs to bring happy meals to disadvantaged people to taste food from around the world.
CONFERENCES AND ROUNDTABLES
Expected Activitiesa) Organizing methods:+ All the participating businesses and organizations will send their questions and demands and solutions to theorganizing committee 30 days prior to the conference/roundtable.+ Speeches: Based on the demands and questions of all the businesses and organizations, experts will evaluate current situation and suggest specific solutions in promoting the values of gastronomy in hospitality industry and food and import-export sectors.+ Roundtables: Experts will interact with invited guests via questions raised at the event.+ Online discussions: Experts, representatives from organizations and trade counselors from Japan, Myanmar, South Korea and America etc will have answers related to their functions and responsibilities to promote trade exchange and cooperation between Vietnam and other countries in the world.
b) Languages: Vietnamese – English (translator).
_ To promote trade exchange and import-export between Vietnam and countries in the world.
CONFERENCES AND ROUNDTABLES
Purposes
Requirement_ Understanding the demand and direction for the import-export of agri-aqua products, and food products of Vietnam._ Understanding and suggesting solutions to open more franchise businesses or food businesses in other countries in the world._ Promoting exchange and cooperation opportunities among restaurants, hotels, food businesses, and food experts to help improve the value of Vietnamese brands in the world.
CONFERENCES ON WORLD’S CUISINES
Promoting unique features of food and tourism: _ Ministry of Agriculture, Forestry and Fisheries (Japan)_ Korean Food Association_ The Ministry of Agriculture, Livestock and Irrigation of The Republic of the Union of Myanmar_ HCMC Union of Friendship OrganizationsParticipants to the food conferences will admire cooking performances by famous chefs and learn more about culture and tourism of many countries.
CONFERENCES
Knowledge
Dining experienceSavoring cuisines made from Kobe beef, Buri fish, and Hotate snail...
Participants- People working in food industry, including chefs and cook assistants at restaurants, owners of restaurants, and food experts
and food bloggers- Students at cooking schools- Diners and visitors who are interested in food, culture and tourism
Fan dance of South Korea
ART OF FIVE CONTINENT
The program will be co-organized with consulate generals in HCMC to bring unique melodies and dance moves of each country to visitors to the WorldFood 2017
Belly dance – Bollywood of India Champa dance Flamenco dance
MEDIA ACTIVITIES
KOIs:Speaking about the festival and doing livestream at the event.
Online newspaper : Over 20 online newspapers will have news before/during/after the event.
Fanpage:Keeping the information updated and running mini games to promote for the event.
Television: Information about the event will be broadcasted on SCTV, HTV, YAN, etc.
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