five facebook strategies for maximum impact, reach and roi

MARI SMITHSocial Media Thought Leader

FiveFiveFacebook Facebook StrategiesStrategies

for Maximum Maximum Impact, Reach & ROI

#iStrategy@marismith@marismith

Biggest headache?Biggest headache?Biggest headache?Biggest headache?

visibilitvisibilityy

New New News FeedNews FeedNew New News FeedNews Feed

Pay Pay to playto playPay Pay to playto play

Promoted Promoted postpostPromoted Promoted postpost

SolutionSolution??SolutionSolution??

Drive Drive onlineonline traffictrafficDrive Drive onlineonline traffictraffic11.

ExampleExample: Wholefoods: WholefoodsExampleExample: Wholefoods: Wholefoods

ExampleExample: The Girlfriend : The Girlfriend LifeLife

ExampleExample: : Carol’s Carol’s DaughterDaughter

Content Content is King!is King!Content Content is King!is King!HighlyHighly shareableshareableHighlyHighly shareableshareable

Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent

Drive foot trafficDrive foot traffic

Create irresistible offers

Include clear CTAsInclude clear CTAs

Two types of CTAsTwo types of CTAs

1) Social CTAs 1) Social CTAs = calls to action to increase engagement ON Facebook = calls to action to increase engagement ON Facebook

View full infographic at: View full infographic at: http://bit.ly/social_cta

Two types of CTAsTwo types of CTAs

(2) Sales CTAs (2) Sales CTAs = drive fans off Facebook, increase opt-ins, clickthroughs, sales.= drive fans off Facebook, increase opt-ins, clickthroughs, sales.

Click here / Sign up today / Get your ticket / Join us at … / RSVP hereClick here / Sign up today / Get your ticket / Join us at … / RSVP here

Humanize Humanize your brand!your brand! Humanize Humanize your brand!your brand! BuildBuild community community BuildBuild community community33.

Engagement Engagement is is Queen!Queen!

……and she rules and she rules

the house!the house!

Content Content is King.is King.Content Content is King.is King.

Biggest Biggest fear?fear?Biggest Biggest fear?fear?

MUST MUST respondrespondMUST MUST respondrespond

Socially Socially devoteddevotedSocially Socially devoteddevoted

New standard of New standard of customer care customer care in social media in social media

Create Create superfans!superfans!Create Create superfans!superfans!

Generate Generate leadsleadsGenerate Generate leadsleads44.

Contests Contests sweepstakes, drawingssweepstakes, drawings

ExamplesExamples ExamplesExamples

Boost Boost salessalesBoost Boost salessales55.

Live video, Live video, chatchatLive video, Live video, chatchat

•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout

Host “Host “officeoffice hourshours””Host “Host “officeoffice hourshours””

Example: Example: Gina Alexander Photo Gina Alexander Photo

HandbagHandbag

Example: Example: Gina Alexander Photo Gina Alexander Photo

HandbagHandbag

$28,000 $28,000 in 24 hours!in 24 hours!$28,000 $28,000 in 24 hours!in 24 hours!

“Facebook is the next generation Internet”“Facebook is the next generation Internet”

TakeawaysTakeaways• Content is KING, engagement is QUEENContent is KING, engagement is QUEEN• Create SHAREABLE contentCreate SHAREABLE content• Experiment with PROMOTED POSTSExperiment with PROMOTED POSTS• Test OFFERSTest OFFERS• Build COMMUNITYBuild COMMUNITY• Run CONTESTS, sweepstakes, drawingsRun CONTESTS, sweepstakes, drawings• Host LIVE online eventsHost LIVE online events• Ask for the SALEAsk for the SALE• Have FUN!Have FUN!

Got Got questions?questions?

Connect with Mari on these sites:Connect with Mari on these sites:

FacebookFacebook: www.facebook.com/marismith

TwitterTwitter: @marismith

GoogleGoogle+: www.google.com/+marismith

LinkedInLinkedIn: www.linkedin.com/marismith

Mari’sMari’s websitewebsite: www.marismith.com

five facebook strategies for maximum impact, reach and roi

mari smith international

drive fans

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rulesthe house

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rsvp hereclick

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