five steps to maximizing fundraising events with corporate sponsorship
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5 Steps to Maximizing Fundraising Events
with Corporate Sponsors
Eric Schrader
Use Twitter Hashtag #npweb
Special Thanks To Our Sponsors
A Proud Sponsor of NonprofitWebinars.com
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.
Today’s Speakers
Eric Schrader Givezooks!
Hosting: Sam Frank, Synthesis Partnership
Assisting with chat questions: Chris Dumas, FirstGiving
5 Steps to Maximizing Fundraising Events with Corporate Sponsors
givezooks!, Inc. copyright 2010
Agenda
• What Corporate Sponsors Care About
• Defining your value to a Corporate Sponsor
• Finding Corporate Sponsors
• Packaging Sponsorships
• Incorporating websites, social media and email marketing
to cross-promote your fundraising event
givezooks!, Inc. copyright 2010
What do Sponsors care about?
Employees &
Community
Marketing &
Sales
givezooks!, Inc. copyright 2010
What do Sponsors care about?
Aligned with Company
Mission/Values and at
Which Companies
Connected with employees
and at Which Companies
Going to deliver
promotional value
How your organization is...
givezooks!, Inc. copyright 2010
Size of audience that will be reached via event promotion
Demographics of audience and attendees
Specific promotional opportunities
Support of community or employee initiatives
Alignment with other company related goals: •environment, health, education, children, etc.
X number of employees are supporters
Y number of employees have volunteered
Z members of the community have benefited from our org
Defining Your Value...
givezooks!, Inc. copyright 2010
Finding Sponsors
Sources Where
Local, Local, Local
Your Board
Your Supporters
Your Vendors
givezooks!, Inc. copyright 2010
Finding Sponsors
Your Group Companies People
Updates
Discussions
Sub-Groups
Board
Donors
Volunteers
Employers Members
Start a LinkedIn Group for your Supporters
Past
Employer
Current
Employer Interested
in Cause
Tools to find sponsors....
and also keep in touch with supporters
givezooks!, Inc. copyright 2010
Finding Sponsors
Tools to find sponsors....
and also keep in touch with supporters
1 2 3
Import
Address Book Analyze it against
the social web Find out company connections
and latest updates
Leverage org’s address book to build stronger
relationships
givezooks!, Inc. copyright 2010
Packaging Sponsorships
Promotional
Package Event Package
Uniqueness
Impressions
Size of Audience
Sponsorship Level
Tickets to Event (eg. Table of 8, Foursome of golf)
Special Additions Wine
Limo
Parking
Gift Basket
Access to Special Pre-Event Area
Donation
10% - 50% of the
Final Sponsorship
Fee
$X $Y $Z
$X
$Y $Z
+ overhead _________
Price
givezooks!, Inc. copyright 2010
Packaging Sponsorships
Create a range of Sponsorship Levels
Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsor
Diva Sponsor
Vogue Sponsor
Fashionista Sponsor
More Traditional Themed*
*“Women and the City” Event
givezooks!, Inc. copyright 2010
Packaging Sponsorships
Examples
givezooks!, Inc. copyright 2010
Packaging Sponsorships
Examples
givezooks!, Inc. copyright 2010
Promoting your Event
Sponsors
Newsletters Flyers
Websites Social Web
Email Print Newspaper Program Invitations Reminders Thank You
Event Page Org
givezooks!, Inc. copyright 2010
Promoting your Event on your site
Sponsor Section on
Event Landing Page Promotional Widget on
organization website
givezooks!, Inc. copyright 2010
Promoting your Event on Sponsor’s site
Event Widgets for Corporate Sponsors
givezooks!, Inc. copyright 2010
Promoting your Event on Facebook Page
Sponsor Section on
Facebook Event Page
Event Badge on
Facebook Page
givezooks!, Inc. copyright 2010
Promoting your Event
Thanks to a special sponsor @albertsons for helping
to make our annual #Dinner #Event
http://bit.ly/4r1Wkt - 3 wks left to get tickets
Join us at St Louis Botanic Garden’s annual
dinner/auction @stlbg - Nature & Harmony #Dinner
#Event http://bit.ly/4r1Wkt
I’m going to St Louis Botanic Garden’s annual
dinner/auction @stlbg - Nature & Harmony #Dinner
#Event http://bit.ly/4r1Wkt - go signup!
A Supporter
Your Organization
A Sponsor
givezooks!, Inc. copyright 2010
Promoting your Event
Email Invitations Email Reminders
givezooks!, Inc. copyright 2010
Thanking Your Sponsors
PaperlessPost.com
Always take time to thank
your sponsors and let
them know the Event
results
Green Tip...
givezooks!, Inc. copyright 2010
Summary - What you have learned
• What Corporate Sponsors Care About
• How to define your value to a Corporate Sponsor
• Tools and strategies for finding Corporate Sponsors
• How to package Sponsorships for maximum value
• How to incorporate websites, social media and email
marketing to cross-promote your fundraising event
http://www.givezooks.com/site/promos/events
To find out more:
Thank you!
Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234
Special Thanks To Our Sponsors
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