fix the worst mistake in your linked in headline in 120 characters or less
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Fix the Worst Mistakein Your LinkedIn Headlinein 120 Characters or Less
Amy L. Adler
CEO
http://www.fivestrengths.comhttp://www.fivestrengths.com
LinkedIn Profile Headlines
• If you could stack rank the best LinkedIn profile headlines, would the worst one be:– a) A well-honed description of
your job title, industry, and value-add?
– b) Your job title alone?– c) Something on your “results-
driven” attitude?– d) Your employment status?
• Your only choice would be D • Anything other than choice A
will not likely get your profile the degree of play you hope.
http://www.fivestrengths.comhttp://www.fivestrengths.com
Focus on the Biggest Error in LinkedIn Profiles
• If you state outright that you are an executive searching for a new opportunity, you’ll fall into one of two categories:
– If you’re employed, then you’re likely sending the wrong message to your current employer.
– If you’re truly unemployed, you don’t want the world to believe that this is the brand you wish to promote.
Image courtesy of Stock.xchng / guitargoa
http://www.fivestrengths.comhttp://www.fivestrengths.com
People Get Hired Due to Their Accomplishments and Skill Sets
• Being unemployed or engaged in a new job search is never going to be a skill.
• Concentrate on building a social media presence that future hiring executives simply cannot ignore, because your brand is compelling and essential to that executive’s company future success.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
http://www.fivestrengths.comhttp://www.fivestrengths.com
Your Headline is the MostImportant Real Estate in Your Profile
• Those 120 characters provide your profile’s billboard to the world.
• Improve your profile’s chances for being found on the words that describe your brand best.
• In the world of the Internet, this is called search engine optimization (SEO), and many of the long-tail keyword strategies prevail on LinkedIn as well.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
http://www.fivestrengths.comhttp://www.fivestrengths.com
Improve Your Chances for Success
• Don’t use your profile to promote yourself as a job seeker.
• It creates an unhealthy mix of desperation and lack of insight instead of acquiring interest from the right people.
Image courtesy of manostphoto / FreeDigitalPhotos.net
http://www.fivestrengths.comhttp://www.fivestrengths.com
Need Help?
• Does your LinkedIn profile not achieve the impact you need? Call Five Strengths.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
http://www.fivestrengths.comhttp://www.fivestrengths.com
Face Your Career Change Fear
Get your complimentary copy of
“3 Simple Steps to Clear Your Career Change
Fear”
Amy L. Adler, CEO(801) 810-5627
Toll-Free (800) 590-2377
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