flagahero ux building experience

And Then I SAW

Now I am a Believer!

Ken Toh Co-Founder & CEO Solution Architect

FlagAHero

ideas Inc 2012 Top Incubation Award

Ken Toh Co-Founder & CEO Solution Architect

FlagAHero ZERO

UX EXPERIENCE

Yumi Wong Co- Founder & COO

Graphic Design FlagAHero

ZERO

UX EXPERIENCE

What is

UX EXPERIENCE

WE THOUGHT IS JUST GRAPHICAL DESIGNS

GRAPHICAL DESIGNS.

INFORMATION ARCHITECTURE.

INTERACTION DESIGNS.

USABILITY STUDIES.

REQUIREMENT RESEARCH.

MARKETING STRATEGY.

AND MANY MORE….

UX CHALLENGES RIGHT FROM THE START

An unique game-changing marketplace, FlagAHero brings about conveniences for

people for finding assistance for services within their own communities yet most importantly,

with a strong sense of human touch and engagement.

With a good hybrid of gamification and crowdsourcing elements,

FlagAHero aims to be the next generation global marketplace for services which in the process,

drive to create new exciting possibilities in the way people buy and sell services.

Challenge #1

FUN + RELIABILITY ???

Challenge #2

Difference in design preferences

Minimalist Approach

Carnival Approach

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Help one another

Help one another

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Professional Company Professional Company Professional Company

Buy Services Buy Services Buy Services

Help one another

Help one another

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Professional Company Professional Company Professional Company

Buy Services

Buy Services

Buy Services

Help one another

Help one another

Buy Services

Buy Services

Challenge #4

Comprehensiveness vs Convenience

#1 MISTAKE

WE DIDN’T SEEK USERS’ FEEDBACK ON THEIR PREFERENCES

#2 MISTAKE

WE DIDN’T BUILD FLAGAHERO BASED ON

ANY PRE-EXISITING HTML5 FRAMEWORK

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#3 MISTAKE

WE NEGLECT NAVIGATION AND USER INFORMATION SEEKING BEHAVIOUR

#4 MISTAKE

WE NEGLECT MOBILE USERS !

USER FEEDBACKS

FEEL DATED TOO COMPLEX TOO CARTOONISH?

WHAT WE WILL DO

BUILT IN HTML5 RESPONSIVE SITE SEEK EARLY USER FEEDBACK, DO CARD SORTING EXERCISE

TEST WITH MOBILE AND PC

ENGAGE AN UX EXPERT OR START LEARNING

KEEP VALIDATING WITH CONSTANT USABILITY TESTS

WHAT NEXT?

FIND OUR UX EXPERT HERO START OBTAINING USER FEEDBACKS