foreign market strategy case comp 2016 - saudi arabia
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
JEDDAH
RIYADH
DISPOSABLE INCOME GROWTH
U.S.
DOL
LARS
Source: Euromonitor International, 2015
300K
200K
100K
02012 13 14 15 16
BRAND POTENTIALBRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
1 USD = 3.75 SAR
BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
123456
789
Source: The Ministry of Labor, Saudi Arabia (2013)
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