four great reasons to love - ksassets.timeincuk.net · ab profile % 50,000 100,000 51% 37% 46%...

1 Urban, affluent, premium readers with strong purchasing power.

2 Modern, up-market and forward-thinking editorial.

3 Stylish pages created by style experts.

4 Responsive Livingetc readers move product.

FOUR GREAT REASONS TO LOVE

Smart, stylish, successful

Urban, affluent trendsetters

Passionate about great modern design.

Actively improving their home environment through major projects, clever buys and

instant decorating updates.

Living a contemporary lifestyle that is emulated by their wider circle of friends.

Keen shopper

JUST WHO IS THE READER?

SOURCE: NRS JAN/JUN 2016

QUALITY READERS…The highest premium readerships in the modern homes market.

High percentage of AB-profile readers.

AB

PR

OFI

LE %

50,000 100,000

51%

37%46%

CIRCULATION

25%

50%

75%

49%

50,000 150,000 200,000 250,000

SOURCE: NRS JAN/JUN 2016

IN WITH THE STYLE CROWDLivingetc has a strong proportion of premium readers,

similar to the titles in the fashion market.

AB

PR

OFI

LE %

100,000CIRCULATION

49%

42%

27% 25%

59%

25%

50%

75%

Circulation: 76,077 (print and digital)• UK Newsstand: 49,928• UK Subscribers: 19,462

• Export sales: 9,821

Readership: 173,000• AB profile: 49%

• ABC1 profile: 75%• Median age: 46

• Female/Male ratio: 70 : 30

LOOK WHO’S READING

SOURCE: NRS JAN/JUN 2016

Coverlines November

Chic homesIdeas, personality, impact…

Nice bit of roughDecorating with edge

The perfect sleepGreat beddie buys

76,07745,928

63,71525,040

Circulation:UK Newsstand:

Age Profile%• 15 – 24 years• 25 – 34 years• 35 – 44 years• 45 – 54 years• 55 – 64 years• Median Age

Social Class Profile%

• AB• ABC1

10% 14%29%25%10%46

19% 20%29%26%11%43

49%75%

49%75%

Low market duplication• Low market duplication with competitor titles

• 93% of Livingetc readers do not read Elle Decoration • 88% of Elle Decoration readers do not read Livingetc

Solus readership• 36% of Livingetc readers do not read any

other home interest magazine

VERSUS THE COMPETITION

THE HOMES MAGAZINE FOR MODE RN LIVING

N O V E M B E R 2 0 1 6 / £ 4 . 4 0 U S $ 9 . 9 9 /A U S $ 9 . 9 5 / N Z $ 1 1 . 5 0

NO

VE

MB

ER

20

16

EASY LUXURY

AT HOME WITH… DESIGN GURU

PAOLA NAVONE AND TEXTILE WHIZZ NEISHA CROSLAND

CHIC SPACES

NICE BIT OF ROUGH

DECORATING WITH EDGE

HOTEL-STYLE BATHROOMS

Get the 5-star vibe in your home

THE PERFECT

SLEEP

Great beddie buys40

Ideas, personality, impact!

RECALL: 2/11/2016

SOURCE: NRS JAN/JUN 2016

THE HOMES MAGAZINE FOR MODE RN LIVING

N O V E M B E R 2 0 1 6 / £ 4 . 4 0 U S $ 9 . 9 9 /A U S $ 9 . 9 5 / N Z $ 1 1 . 5 0

NO

VE

MB

ER

20

16

EASY LUXURY

AT HOME WITH… DESIGN GURU

PAOLA NAVONE AND TEXTILE WHIZZ NEISHA CROSLAND

CHIC SPACES

NICE BIT OF ROUGH

DECORATING WITH EDGE

HOTEL-STYLE BATHROOMS

Get the 5-star vibe in your home

THE PERFECT

SLEEP

Great beddie buys40

Ideas, personality, impact!

RECALL: 2/11/2016

RATE CARD

CONTACT

DPS £15,410Whole page £7,700

Front half page £8,860Front third page £10,020

Outside back cover £10,780Inside front cover DPS £21,570

Suzanne Imre Editorsuzanne.imre@timeinc.com 0203 148 7430

Joanne O’Hara Publisherjoanne.o’hara@timeinc.com 0203 148 7642

Kate Bragazzi Advertising Managerkate.bragazzi@timeinc.com 0203 148 7627

Carole Bunce International & Luxury Account Managercarole.bunce@timeinc.com 0203 148 7620

Sarah Laker Regional Trading (Manchester)sarah.laker@timeinc.com 0161 601 3732

Amélie Srikumar Head of Marketingamelie.srikumar@timeinc.com 0203 148 7683