foursquare

ByY.SRINIVAS

TAGLINE

What is

HISTORY

Launched - March 11, 2009Headquarters - New York City, New York , USAUsers - 33 millionArea served - WorldwideEmployees - approx. 100Website - foursquare.comType of site - Social NetworkingAvailable in - English, German, French, Indonesian,

Italian, Korean, Portuguese , Russian, etc

Key People

Dennis CrowleyCo-Founder, CEO

Born June 19, 1976 American Internet entrepreneur

Naveen Selvadurai

Co-FounderBorn January 27,1982

American Internet entrepreneur

How does it work?

Visit foursquare website : www.foursquare.com

Fill an online form to join and get a free account

Download the foursquare app for your mobile and search for the places you want to visit

Platforms

CHECK-IN

Users "check in" at venues using the foursquare application by selecting from a list of venues the application locates nearby.

Users can choose to have their check-ins posted on their accounts on Twitter and Facebook.

FEATURES

Scoring Badges Mayorship Specials Brands

Integration

• Foursquare integrates with Twitter and Facebook platforms

• Add friends from Gmail, Twitter, Facebook (using Facebook Connect)

Cost advantage Effective communication Innovation Online growth Unique products

Emerging markets & expansion abroad

Innovation Product and services expansion VC investments & funding

Competition Product substitution Private life protection

Weak management team Weak monetization / revenue model Web client service is poor

STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

SWOT ANALYSIS

Visitors by Country

ANY QUERIES ?