foursquare: an overview for execs who will never personally use it

Tatyana Saprykina & David EngelBrand Anywhere

An overview for executives who will never personally use Foursquare.

Location based social network that allows registered users to connect with friends and update their location via mobile devices

Check-in tells people where you are

You can check in from parks, bars, museums, restaurants, libraries...really anywhere. 

Load your foursquare app on your device, click "check in" and then select the place where you currently are. 

Check-in tells your friends where you are

(see... Dan just checked in somewhere)

What are foursquare Points?

Every time you check in to a venue, Foursquare awards you points.

Points are awarded based on this system 

• 5 points for your first check in at a venue• 5 points for adding a new venue (and yes, you can still get

points if you add them through the Foursquare website and then check in)

• 1 point per check in, increasing by 1 point for each stop that day.

You get points every time you check in somewhere. 

These points appear to be completely useless.

Go figure.

Badges are little rewards you earn

Based on your check in habits 

Some companies will give you a branded badge

Tens of thousands of venues are currently experimenting with Special Offers on

Foursquare. 

Foursquare for business means:

• Creating discounts and prizes for loyal customers • Promoting Specials in-store• Real time venue stats reports• (Oh yeah and hopefully more customers)

"Foursquare has deemed you the Mayor! Enjoy a free order of french fries!"

• Who's the Mayor? The user who has checked in the most times in the last 60 days.

SpecialsCheck-in Specials 

"Foursquare says you've been here 10 times? That's a free drink for you!"

Frequency-based Specials

"Foursquare users get 20% off any entree every 5th check-in!"

Wildcard Specials

"Show us your foursquare Swarm badge and get a free drink!"

As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. 

Any size, any flavor. Offer valid until 6/28.

Get a free 4-Pack of IZZE when you sync your Foursquare account to a Vons Club Card. 

San Francisco Transportation

BART awarded $25 promotional tickets each month for the next 3 months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November, 2009. 

Reports

• histogram of check-ins per day• gender breakdown of customers• portion check-ins broadcast to Twitter and

Facebook.

• most recent visitors• most frequent visitors• time of check ins• unique visitors

That's all folks

If you just can't get enough, we recommend you go to

foursquare.com