franchising: promoter or innovation killer? just a background…since 1994 business franchise...

FRANCHISING: PROMOTER OR INNOVATION KILLER?

Just a Background…since 1994• Business

• Franchise

• International

• Growth last 4 years

• Actual Nr stores

• New Stores 2012

• Franchise vs Direct

• Pipeline for 2013

FRANCHISING??

SCALABLE

REPLICABLE

PROVEN CONCEPT

WHY FRANCHISE?• GLOBALISATION

• COMPETITION

• EFFICIENCY

• PRODUCTIVITY

• INVESTMENT

• EXPERIENCE

GOOD FRANCHISE

NOT SO GOOD FRANCHISE?

CONCEPT :::THE ONE AND ONLY!!!

• DIFFERENTIATED• INNOVATIVE• DISRUPTIVE• EFFICIENT• IDENTIFY THE NEW TRENDS• ATTEND THE NEW NEEDS

FRANCHISORProven Concept Differentiated

• Offer (services or Products)• Architecture• Visual Merchandising• Operation• Processes & Supply Chain• IT• Logistics• Legal• Marketing & Positioning• Human Resources• Online vs Bricks and Mortar• Roll Out of Business

ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE

FRANCHISOR WITH A PROVEN CONCEPT

XYZ FRANCHISEES

DifferentSOURCES

OF INNOVATION?

OFFER PRODUCTS & SERVICES

• LATEST TRENDS & COLOURS &

SHAPES

• OWN DESIGN

• CUSTOMER SERVICE

• AFFORDABLE TO EVERYONE

• VALUE FOR MONEY

• FAST FASHION

ARCHITECTURECONCEPT

• ACCORDING TO LATEST DESIGN TRENDS

VISUAL MERCHANDISING

• Store Display• ORGANIZED• CLEAN look• DYNAMIC•MATCHING

OPERATION

• NEW STYLES ARRIVE THE

STORES EVERY WEEK!!!

• ADAPTATIVE COLLECTION

THROUGHOUT THE SEASON

• SALES PERIOD

MANAGEMENT

PROCESSES &SUPLLY CHAIN

• BUYING PROCESS

• PUSH SYSTEM

• STOCK MANAGEMENT OF

THE FRANCHISEE

IT & IT & IT!!!

• TOP NOTCH IT

SYSTEM

• MATRIX

• REPLENISHMENT

LOGISTICS

• ABILITY TO DELIVER

IN TIME

• DIFFERENT NEEDS

• DIFFERENT

GEOGRAPFIC ZONES

POSITIONING• EARLY

ADOPTERS• FIRST

MOVERS

MARKETING

• BELOW THE LINE• LOCAL• ACTION IN THE

STORE

LEGAL

• DIFFERENT LAWS• DIFFERENT WAYS TO

FRANCHISE

HUMAN RESOURCESRECRUITING

&INNOVATION

• ATTITUDE• VIRTUAL

TEAMS

ONLINE&

SOCIAL NETWORKS

• FRANCHISEE EUROPEAN UNION

• FRANCHISEE OUTSIDE EUROPEN UNION

EXPANSION &

ROLL OUT STRATEGY

• WHICH COUNTRIES FIRST?

• WHY FRANCHISING INSTEAD OF DIRECT?

DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED

HIGH INCREASE OF ADD-ONS

FEEDBACK FROM “FRANCHEPRENEURS”

FRANCHISE!!!

CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

The biggest inovation of them all:

FRANCHISING !!!!!INNOVATIVE WAY OF EXPANDING BUSINESS

THANK YOU !marco.almeida@parfois.com