franchising: promoter or innovation killer? just a background…since 1994 business franchise...

FRANCHISING: PROMOTER OR INNOVATION KILLER?

Just a Background…since 1994• Business

• Franchise

• International

• Growth last 4 years

• Actual Nr stores

• New Stores 2012

• Franchise vs Direct

• Pipeline for 2013

FRANCHISING??

SCALABLE

REPLICABLE

PROVEN CONCEPT

WHY FRANCHISE?• GLOBALISATION

• COMPETITION

• EFFICIENCY

• PRODUCTIVITY

• INVESTMENT

• EXPERIENCE

GOOD FRANCHISE

NOT SO GOOD FRANCHISE?

CONCEPT :::THE ONE AND ONLY!!!

• DIFFERENTIATED• INNOVATIVE• DISRUPTIVE• EFFICIENT• IDENTIFY THE NEW TRENDS• ATTEND THE NEW NEEDS

FRANCHISORProven Concept Differentiated

• Offer (services or Products)• Architecture• Visual Merchandising• Operation• Processes & Supply Chain• IT• Logistics• Legal• Marketing & Positioning• Human Resources• Online vs Bricks and Mortar• Roll Out of Business

ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE

FRANCHISOR WITH A PROVEN CONCEPT

XYZ FRANCHISEES

DifferentSOURCES

OF INNOVATION?

OFFER PRODUCTS & SERVICES

• LATEST TRENDS & COLOURS &

SHAPES

• OWN DESIGN

• CUSTOMER SERVICE

• AFFORDABLE TO EVERYONE

• VALUE FOR MONEY

• FAST FASHION

ARCHITECTURECONCEPT

• ACCORDING TO LATEST DESIGN TRENDS

http://www.google.pt/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DC8-V29TpMv44M&tbnid=RyhxNcTp56EUVM:&ved=&url=http://www.guardian.co.uk/world/2013/jan/29/spanish-retail-sales-slump-austerity&ei=InhtUYu8Oe3M0AWIxIHoCA&bvm=bv.45175338,d.d2k&psig=AFQjCNHCGzVRVZcLUsgvEcteo4o9LSnUPw&ust=1366215075599215

VISUAL MERCHANDISING

• Store Display• ORGANIZED• CLEAN look• DYNAMIC•MATCHING

OPERATION

• NEW STYLES ARRIVE THE

STORES EVERY WEEK!!!

• ADAPTATIVE COLLECTION

THROUGHOUT THE SEASON

• SALES PERIOD

MANAGEMENT

PROCESSES &SUPLLY CHAIN

• BUYING PROCESS

• PUSH SYSTEM

• STOCK MANAGEMENT OF

THE FRANCHISEE

IT & IT & IT!!!

• TOP NOTCH IT

SYSTEM

• MATRIX

• REPLENISHMENT

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bXJA58WH_X4UbM&tbnid=lUi32zuSIFA4UM:&ved=&url=http://www.mkhosting.co.uk/itsupport/biab.htm&ei=k4VtUe_rM8qd0AXXl4HQCg&bvm=bv.45175338,d.d2k&psig=AFQjCNHSpdyTPhrYpooR6gLFur2W7wYMZQ&ust=1366218516170634

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=qheOWGHFmaHdKM&tbnid=ygTcDgP4ws_WPM:&ved=&url=http://scienceillustrated.com.au/blog/features/teenage-brains-in-the-digital-world/&ei=_4VtUd2uHq2Y0AXbqoGoCw&bvm=bv.45175338,d.d2k&psig=AFQjCNEIATyoO60W63R0EctCWB74bM2IYg&ust=1366218623839402

LOGISTICS

• ABILITY TO DELIVER

IN TIME

• DIFFERENT NEEDS

• DIFFERENT

GEOGRAPFIC ZONES

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&docid=yua0_6W0Yve4WM&tbnid=Ot1l4fnTK5OMfM:&ved=0CAUQjRw&url=http://www.dematic.com/en/Resource-Center/Case-Studies/Featured-Case-Studies/Deutsche-Post,-Germany/page42338.htm&ei=fr5tUbvUMOeY1AWK9YHoBw&psig=AFQjCNHK51IFCMDsNpQBfH_Xu4SynUAtpA&ust=1366233035887046

POSITIONING• EARLY

ADOPTERS• FIRST

MOVERS

MARKETING

• BELOW THE LINE• LOCAL• ACTION IN THE

STORE

LEGAL

• DIFFERENT LAWS• DIFFERENT WAYS TO

FRANCHISE

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s-PV7ZAt19cg9M&tbnid=1AKS1Z3gDI3WuM:&ved=0CAUQjRw&url=http://www.foodsafetymagazine.com/magazine-archive1/december-2006january-2007/new-thinking-on-food-protection-unlocking-ways-to-achieve-food-safety-and-food-defense-goals/&ei=ULttUbCDGsK40QXSioDoAQ&bvm=bv.45218183,d.d2k&psig=AFQjCNF42qKMqRoTLNqMCzvGhXxUd6ATVQ&ust=1366232258852347

HUMAN RESOURCESRECRUITING

&INNOVATION

• ATTITUDE• VIRTUAL

TEAMS

ONLINE&

SOCIAL NETWORKS

• FRANCHISEE EUROPEAN UNION

• FRANCHISEE OUTSIDE EUROPEN UNION

EXPANSION &

ROLL OUT STRATEGY

• WHICH COUNTRIES FIRST?

• WHY FRANCHISING INSTEAD OF DIRECT?

DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED

HIGH INCREASE OF ADD-ONS

FEEDBACK FROM “FRANCHEPRENEURS”

FRANCHISE!!!

CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

The biggest inovation of them all:

FRANCHISING !!!!!INNOVATIVE WAY OF EXPANDING BUSINESS

THANK YOU [email protected]

franchising: promoter or innovation killer? just a background…since 1994 business franchise...

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