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FRANCHISING: PROMOTER OR INNOVATION KILLER?
Just a Background…since 1994• Business
• Franchise
• International
• Growth last 4 years
• Actual Nr stores
• New Stores 2012
• Franchise vs Direct
• Pipeline for 2013
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FRANCHISING??
SCALABLE
REPLICABLE
PROVEN CONCEPT
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WHY FRANCHISE?• GLOBALISATION
• COMPETITION
• EFFICIENCY
• PRODUCTIVITY
• INVESTMENT
• EXPERIENCE
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GOOD FRANCHISE
NOT SO GOOD FRANCHISE?
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CONCEPT :::THE ONE AND ONLY!!!
• DIFFERENTIATED• INNOVATIVE• DISRUPTIVE• EFFICIENT• IDENTIFY THE NEW TRENDS• ATTEND THE NEW NEEDS
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FRANCHISORProven Concept Differentiated
• Offer (services or Products)• Architecture• Visual Merchandising• Operation• Processes & Supply Chain• IT• Logistics• Legal• Marketing & Positioning• Human Resources• Online vs Bricks and Mortar• Roll Out of Business
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ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE
FRANCHISOR WITH A PROVEN CONCEPT
XYZ FRANCHISEES
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DifferentSOURCES
OF INNOVATION?
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OFFER PRODUCTS & SERVICES
• LATEST TRENDS & COLOURS &
SHAPES
• OWN DESIGN
• CUSTOMER SERVICE
• AFFORDABLE TO EVERYONE
• VALUE FOR MONEY
• FAST FASHION
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ARCHITECTURECONCEPT
• ACCORDING TO LATEST DESIGN TRENDS
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VISUAL MERCHANDISING
• Store Display• ORGANIZED• CLEAN look• DYNAMIC•MATCHING
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OPERATION
• NEW STYLES ARRIVE THE
STORES EVERY WEEK!!!
• ADAPTATIVE COLLECTION
THROUGHOUT THE SEASON
• SALES PERIOD
MANAGEMENT
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PROCESSES &SUPLLY CHAIN
• BUYING PROCESS
• PUSH SYSTEM
• STOCK MANAGEMENT OF
THE FRANCHISEE
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IT & IT & IT!!!
• TOP NOTCH IT
SYSTEM
• MATRIX
• REPLENISHMENT
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LOGISTICS
• ABILITY TO DELIVER
IN TIME
• DIFFERENT NEEDS
• DIFFERENT
GEOGRAPFIC ZONES
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POSITIONING• EARLY
ADOPTERS• FIRST
MOVERS
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MARKETING
• BELOW THE LINE• LOCAL• ACTION IN THE
STORE
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LEGAL
• DIFFERENT LAWS• DIFFERENT WAYS TO
FRANCHISE
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HUMAN RESOURCESRECRUITING
&INNOVATION
• ATTITUDE• VIRTUAL
TEAMS
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ONLINE&
SOCIAL NETWORKS
• FRANCHISEE EUROPEAN UNION
• FRANCHISEE OUTSIDE EUROPEN UNION
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EXPANSION &
ROLL OUT STRATEGY
• WHICH COUNTRIES FIRST?
• WHY FRANCHISING INSTEAD OF DIRECT?
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DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED
HIGH INCREASE OF ADD-ONS
FEEDBACK FROM “FRANCHEPRENEURS”
FRANCHISE!!!
CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION
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The biggest inovation of them all: