frank arden memorial conference...“how farming can learn from science to optimise the nutritional...
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“How farming can learn from Science
to optimise the nutritional value of
food produced”
David Northcroft NSch
Frank Arden Memorial
Conference
• 64%
• £5billion per year
Public Health England, February 2014
Eatwell Plate
Current Diet for women & men
• <25% of the adults
• <10% of children
• <25% of the adults
• <10% of children
7
What is the...
Collaboration - vitalvegetables® story
Targeted mixes - vitalvegetables®
Health by Stealth
Health by Stealth
Health by Stealth
• “Eat an apple a day,
keep the doctor away”.
• Clinically proven?
More from Less...
0
5
10
15
20
25
30
35
40
Penetration (%)
2003
2013
Europe 70g/capita
USA 1.09kg/capita
Blueberries...
0
20
40
60
80
100
120
140
160
180
Value (£M)
2003
2013
Technology
What can Farmers do?
Genetics
Agronomy Environment
Don’t ever forget...
Thank you
Thank you
• Frank Arden Trust
• The Crown Estates
• Frank Parkinson Agricultural Trust
• Waitrose Ltd
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