“How farming can learn from Science

to optimise the nutritional value of

food produced”

David Northcroft NSch

Frank Arden Memorial

Conference

• 64%

• £5billion per year

Public Health England, February 2014

Eatwell Plate

Current Diet for women & men

• <25% of the adults

• <10% of children

• <25% of the adults

• <10% of children

7

What is the...

Collaboration - vitalvegetables® story

Targeted mixes - vitalvegetables®

Health by Stealth

Health by Stealth

Health by Stealth

• “Eat an apple a day,

keep the doctor away”.

• Clinically proven?

More from Less...

0

5

10

15

20

25

30

35

40

Penetration (%)

2003

2013

Europe 70g/capita

USA 1.09kg/capita

Blueberries...

0

20

40

60

80

100

120

140

160

180

Value (£M)

2003

2013

Technology

What can Farmers do?

Genetics

Agronomy Environment

Don’t ever forget...

Thank you

Thank you

• Frank Arden Trust

• The Crown Estates

• Frank Parkinson Agricultural Trust

• Waitrose Ltd