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“How farming can learn from Science
to optimise the nutritional value of
food produced”
David Northcroft NSch
Frank Arden Memorial
Conference
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• 64%
• £5billion per year
Public Health England, February 2014
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Eatwell Plate
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Current Diet for women & men
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• <25% of the adults
• <10% of children
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• <25% of the adults
• <10% of children
7
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What is the...
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Collaboration - vitalvegetables® story
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Targeted mixes - vitalvegetables®
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Health by Stealth
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Health by Stealth
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Health by Stealth
• “Eat an apple a day,
keep the doctor away”.
• Clinically proven?
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More from Less...
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0
5
10
15
20
25
30
35
40
Penetration (%)
2003
2013
Europe 70g/capita
USA 1.09kg/capita
Blueberries...
0
20
40
60
80
100
120
140
160
180
Value (£M)
2003
2013
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Technology
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What can Farmers do?
Genetics
Agronomy Environment
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Don’t ever forget...
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Thank you
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Thank you
• Frank Arden Trust
• The Crown Estates
• Frank Parkinson Agricultural Trust
• Waitrose Ltd