free-fi_habari media_sales deck and rate card

November 2014

Free-Fi Sales Presentation

The negative perception of data charges and frustrated access to the internet

“The Great South African

Cell Phone Rip-off”

- SACSIS

“FB’s mission: To get

Africa online”

- Bizcommunity

“BOOM Time

Predicted For SA

WIFI Hot Spots”- Balancing Act

“Despite

Advances,

S. Africa

Still Lags in

Internet

Usage”- Voice of America

Existing wi-fi hotspots, whilst extensive, are problematic

Exacerbating the issue is the fact that the every day more and more people want access to the world of online

but not everyone can connect

100% Mobile Penetration

The answer….

WHAT IS Free-FiTM?

The Free-Fi™ platform

was developed to

capitalize on the

exponential demand

for data usage by

consumers

This technology allows Internet

Service Providers (ISP) to weave

additional websites into a stream of

pages viewed by subscribers. It

operates similarly to advertising on

TV – pausing internet use on mobile,

laptops or tablets to present a full

screen ad

WHAT IS Free-FiTM?

Content Content Advertisement Content

The number of ads displaying isn’t overwhelming, and doesn’t

interrupt the subscribers browsing experience

WHAT IS Free-FiTM?

In Free-Fi™, ad pages

cyclically appear every

15 minutes, or after

2MB transfer

WHAT IS Free-FiTM?

WHAT IS Free-FiTM?

SKIP

Each ad impression (splash page) is supported with a

‘SKIP’ button. The ad stays on the subscriber’s browser

until he/she interacts with the ad, or clicks on the ‘SKIP’

button. It usually appears after 5 seconds of the ad

displaying. Clicking ‘SKIP’ redirects the subscriber back to

their previous page

WHAT IS Free-FiTM?

Users can be

attracted several

times while surfing

the internet

In exchange for

viewing ads at

selected venues,

consumers access

free in-house Wi-Fi

Location

1456

1043

529

193

133

91

88

28

91

café

Universities

Businesses

Fast Food Homes

Universities

XX Impressions per month

XX Impressions per month

XX Impressions per month

Ad reception ‘state of mind’

FOR ALL(online ads on websites)

FOR ME(like SMS and MMS)

Benefit to Advertisers

BENEFITSTO ADVERTISERS

USING

3G or WiFi

GUARANTEED

UNIQUE VIEWS

FULL SCREEN

TAKEOVER ON

EVERY DEVICE

CLICK

THROUGH CAMPAIGNS

BENEFITSTO ADVERTISERS

UNLIMITED

VIEWS

FULL CAMPAIGN

MONITORINGONE-ON-ONE

ACCOUNTABLE

MEDIA

UNCLUTTERED

MEDIA

BENEFITSTO ADVERTISERS

CAPTIVE AND

RECEPTIVE

AUDIENCE

NO HANDSET

APPLICATION

NECESSARY

TARGETTING VIA CONVENIENCE POINTS, E.G.

SHOPPING CENTRES, AIRPORTS, COFFEE SHOPS

AND HOSPITALS

Case StudyInsight

Idea

Results

Performance Driven

Objective

Insert copy here

Target audience

Insert copy here

REPLACE WITH APPROPRIATE IMAGE

Replace, insert client logo

Free-FiTM Ratecard

Splash Quantity

0 – 100 000

100 001 – 200 000

200 001 – 500 000

500 001 – 1 000 000

+1 000 000

Standard Location

CPM Cost per Campaign

R500 Up to R50 000

R450 Up to R90 000

R300 Up to R150 000

R250 Up to R199 999

R200 +R200 000

Note: Standard means all wifi venues

Premium means Upper class malls e.g Sandton City as well as specific venues and events

Individual Discounts will be factored for campaigns greater than 6months and overall spend

Premium Location

CPM Cost per Campaign

R600 Up to R60 000

R550 Up to R110 000

R400 Up to R200 000

R350 Up to R299 999

R300 +R300 000

Free-Fi is a division of Habari Media,

Africa’s largest media sales company

We offer unique communication solutions and platforms within the mobile

and cellular space

Via our platforms and products, advertisers can target economically active

mobile users

As industry experts, we can tailor campaigns to suit our clients’ needs

Our media products offer ROI & accountability

We generate one on one, uncluttered, accountable interactions

For more info on rates contact:

Marius Greeff

082 387 7269 010 492 8383

Marius.Greef@Habarimedia.co.za

CPT: 021 001 2400 JHB: 010 492 8391

About Habari MediaEstablished in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core

focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the

continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-

to-the-minute market insights, whilst providing advertisers with superior service and support.

Contact detailsCPT: +27 21 001 2400 JHB: +27 10 492 8391

E: info@habarimedia.com W: www.habarimedia.com