frh conference social media & community building elena paschinger_10112016

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

... of Community-Building through Social Media

The Power ...

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

“Hymn to Jordan” goes viral2 million Jordan video

views across different platforms

Queen Rania of Jordan shares the video with millions of her fans around the world

Campaign launch: Summer 2015

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

Social Media: Flirtatious, inspirational storytelling led by digital influencers in a global market place.

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

Key Social Media Success Principles

• Message: Which channel for which audience?• Reach & Response: Encourage Interaction,

include opinion leaders, engage with feedback• Set targets & standards for measuring success • Think Business, Long-Term & Innovation!• #EuropeTour @EuropeTourTips • Win-Win-Situation

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

VisitChurches.org.uk | #Champing

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

GNTB | #Luther2017

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

First AustrianScything School

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

I hear and I forget I see and I remember I do and I understand.

Paradigm Shift From Cultural to Creative Travel

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

When was the last timeyou did something

for the first time?

THANK YOU for your attention!