from 0 to 10,000 - how top brands grew their online communities

🚀 From 0 To 10,000How Top Brands Grew Their Online Communities

#TINTwebinar

Introductions 👋

Jose Gallegos Community Strategist

Nathan ZaruDirector of Marketing

What is TINT?____

Guest Speaker 📢

Gayle Carpenter Chief Business Dev Officer

📋 Agenda

•The History of Online Communities

•Online Communities • How they started from scratch • Their story• Insights

•Online Communities in 2016

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“A community is a group of people who agree to

grow together.”____

Simon Sinek

What was the first online community?

____ 1978? 1999?

Once upon a time… 📖The history of online communities start with the origin of the bulletin board system.

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Message Boards Forums Instant Messaging

Source: https://forumbee.com/article/q5hh79/short-history-of-online-communities

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Online Communities Today

“66% of companies say they turn their turn to

brand communities for product development”

____ Source: Crezeo 2015

So who does it best? ____

Yelp Elite

Before you even begin to think about building a community, think about what you want that community to stand for. Think about who belongs and would be able to usher others into that community who can carry the torch on your behalf.”

- Nish Nadaraja

“

”

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As your building your community from scratch, you need to ask yourself three basic questions.

1. What do you stand for?2. What is your ecosystem about?3. How do you manage conflict?

Once you have these answers, begin leveraging existing relationships to create value for potential power users or ambassadors.

Source: http://cmxhub.com/yelp-elite-nish-nadaraja-psychology/

Gayle, tell them your story!

____ 💁

Our Reach Our mission is to build a dynamic bridge that enables design and implementation of technology solutions for a more equitable planet.

How did TechSoup grow theircommunity?

• Humble beginnings

• Leverage visibility with partners

• Segment outreach

Learn more at TechSoup.com or say hello @TechSoup on Twitter!

Be part of your offline community

Host community events

Inspire them

Lululemon

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Insomniac Events

• Give your most passionate customers a name - Headliners

• Become a social media publication with community driven content

• Use relevant hashtags related to your community to grow your Instagram and twitter following

• Don’t be basic. Personality is crucial.

• Be active member in your community to understand how to grow it

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Quick Story

One more to go! ____ 😁

“You grow your community by tapping

into other communities.”____ NZ

Maybe your audience is offline? Impact hub explains…

Lessons1. Pictures over words2. Walk the walk3. LinkedIn is not for everyone4. Everybody loves free food

Advice1. Know your audience2. Be yourself3. Ruffle some feathers4. Less speeching. More speaking

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21 more days until 2016____ 😕

What’s next for online communities in 2016?

____ Predictions?

Unique Solutions for Unique Communities

____ 💥

Q & A 🙋____

If we don’t get to your question, we will email you after the webinar with an answer!

Amazon Giftcard Giveaway

____ 💸

You rock :)Next Webinar: 1/27 How To

Become A Better Storyteller in 2016 with Visually