from aargh to aaahh: web content strategy

FROM AARGH! TO AAAHH:DEVELOPING A DIGITAL CONTENT STRATEGY

FOR YOUR ORGANIZATION

presented by Micah Slavens

Thursday, June 24, 2010

Design is communication,not decoration.BACKGROUND

Thursday, June 24, 2010

WEB CONTENTUSUALLYSUCKS

:-(Thursday, June 24, 2010

when did I realizethere was a problem?

Thursday, June 24, 2010

sometime later...

Thursday, June 24, 2010

2000the year

Thursday, June 24, 2010

Design is communication,not decoration.

Thursday, June 24, 2010

Design is communication,not decoration.

Thursday, June 24, 2010

Design is communication,not decoration.

Thursday, June 24, 2010

SpiessRealtyhttp://rmspiess.com (circa 2000)

- house navigation drawn in Paint- shimmery wallpaper background- tables with double borders- content strategy? not so much.

Thursday, June 24, 2010

fast forward a decadeThursday, June 24, 2010

We make lovable* websites.

Thursday, June 24, 2010

We make lovable* websites.

Design is communication,not decoration.

Thursday, June 24, 2010

We make lovable* websites.

Technology should empower communication, not control it.

Thursday, June 24, 2010

We make lovable* websites.

Your users want to feelsmart and productive when they visit your site.

Thursday, June 24, 2010

Don’t forgetyour users.

Thursday, June 24, 2010

Your web designer should get to know you & your message.

Thursday, June 24, 2010

things got a little better.there were wins.

Thursday, June 24, 2010

StrathconaCountyhttp://strathcona.ab.ca

With our help, Strathcona County was able to sort through several thousand pages, and combine the messages of over twenty local government departments into one elegant, cohesive design.

Thursday, June 24, 2010

AUPEhttp://aupe.org

Careful planning and collaboration with AUPE’s experienced communications team produced a crisp, easy to use website with hundreds of pages, photos and twelve years of news articles.

Thursday, June 24, 2010

LSCChttp://landstewardship.org

We worked with the Land Stewardship Centre of Canada to help create a better website, resource database and a more consistent look and feel.

Thursday, June 24, 2010

we + communications

professionals.

Thursday, June 24, 2010

Design is communication,not decoration.but still, content was HIT AND MISS

Thursday, June 24, 2010

Design is communication,not decoration.

Thursday, June 24, 2010

then one day...Thursday, June 24, 2010

(buy it now!)

Thursday, June 24, 2010

LEARNPLANCREATEGOVERN

Thursday, June 24, 2010

LEARN

Thursday, June 24, 2010

Design is communication,not decoration.

SOLUTIONLEARN

do less, not morefigure out what you have and where it’s coming fromlearn how to listenput someone in chargestart asking, why?

from

Thursday, June 24, 2010

Design is communication,not decoration.

PROBLEMLEARN

content is complexno one owns the contentyou never meant to be a publishercontent is seen as a commodityour standards for content are really, really low

from

Thursday, June 24, 2010

Design is communication,not decoration.

DISCIPLINELEARN

the advocate for content throughout the projectprovides the background to allow stakeholders to make decisionscontent recommendations based on business and user needssees to the implementation of the content online

from

Thursday, June 24, 2010

PLAN

Thursday, June 24, 2010

Design is communication,not decoration.

AUDITPLAN

create a content inventorydo a quantitative auditdo a qualitative auditapproach specialized audits

from

Thursday, June 24, 2010

Design is communication,not decoration.

ANALYSISPLAN

how does content happen?who are your users, and what do they want?what are your competitors up to?who else influences your users’ opinions?

from

Thursday, June 24, 2010

Design is communication,not decoration.

STRATEGYPLAN

what content do we need to create? why?how will the content be structured?how will users find the content?how will we get from here to launch?what’s next once the content is “out there”?

from

Thursday, June 24, 2010

(buy it now!)

Thursday, June 24, 2010

Design is communication,not decoration.WHAT NOW?

Thursday, June 24, 2010

Design is communication,not decoration.1. GET STARTED.

Thursday, June 24, 2010

Design is communication,not decoration.2. LEARN.

Thursday, June 24, 2010

Design is communication,not decoration.3. OWN IT.

Thursday, June 24, 2010

some of you are already doing this stuff.

LikeThursday, June 24, 2010

Micah Slavensmicah@liftinteractive.com@micajobefacebook.com/micajobeappboy.com/micajobeliftinteractive.com

Thursday, June 24, 2010