from geocities to geo-located cities: how the future of the social web is local

Future Trends: From Geocities to Geo-located Cities:

How the Future of the Social Web is Local

Presented by Danny Brown - March 09 2012

In the beginning, there was darkness…

And then Yahoo said, “Let there be light…”

The cult of Online Communities was born

All was not lost, though – a hero was waiting in the wings…

All was not lost, though – a hero was waiting in the wings…

The Geek shall inherit the earth…

2004

1 million users

2005

5.5 million users

The Geek shall inherit the earth…

2006

12 million users

The Geek shall inherit the earth…

2007

30 million users

The Geek shall inherit the earth…

2008

100 million users

The Geek shall inherit the earth…

2009

350 million users

The Geek shall inherit the earth…

2010

500 million users

The Geek shall inherit the earth…

2011

800 million users

The Geek shall inherit the earth…

2012

1 BILLION USERS

The secret? The trick?

Simplicity & forced UI

So where now?

BIG Data

True CommunityLeverage

True PeerCommerce

MOBILE IS UBIQUITOUS

APPLE vs. ANDROID

Both platforms continue to grow in both total

numbers and smartphone market share as RIM’s

Blackberry and Windows Phone shrink

That said, with Android and iOS’

combined smartphone share reaching

towards 85%, we start to wonder where

the saturation point will be – soon

enough, it’ll be a true duopoly.

Then both operating systems will have

no one but each other to take users

from.

4

Apple vs. Android

• While Android’s rise to the top of the smartphone world has been nothing short of meteoric, it looks like the gravy train slowed somewhat at the tail end of 2011.

• While 62% of first-time smartphone buyers chose Android in October 2011, by December only 47% did.

3

Apple vs. Android

• While Android’s rise to the top of the smartphone world has been nothing short of meteoric, it looks like the gravy train slowed somewhat at the tail end of 2011.

• While 62% of first-time smartphone buyers chose Android in October 2011, by December only 47% did.

• Without a doubt, it was Apple’s release of the iPhone 4S on October 14th.

3

Apple vs. Android

Near Field Communications – Mobile payments technology will see 2012 as transition year, with the number of NFC-enabled smart-phones expected to double from 2011 levels of 90 MM

8

Mobile Is Ubiquitous

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Mobile Is Ubiquitous

THE TABLET WARS

TABLET WARS

The chasm between younger and older generations in terms of computer usage will become apparent in 2012 with the rise of tablet PCs.

10

Tablet Wars

Younger users increasingly are turning to tablets and smartphones as their primary means of computing and accessing the Internet.

This year will reveal to a large degree whether the PC can remain relevant to younger users.

“Shipments of tablets are expected to approach 250 million units in 2017”

India's finally got its much hyped ultra-low-cost tablet, Aakash.

The government is buying the first units of the device for Rs 2250 each from a British company which is assembling the devices in India. They will initially be given to students for free in a pilot run of 100,000 units. (runs on Android) In India already, consumers have a choice of 90 tablet models from over 40 different manufacturers. IDC India estimates 160,000 tablets shipped in the country in 2011 and estimates a volume of 2,650,000 tablets in 2012.

Can India lead in tablet distribution?

10

Market dynamics: Emerging middle class buyers are the sweet spot

Indian mobile phone manufacturers like Lava and Micromax are in the process of of launching tablets in this mass market segment, which Jaideep Mehta, VP and Manager at IDC India, believes will intensify the competition and drive volume growth.

Is a price war inevitable? Probably

The unique selling proposition of all the players is value for money. This means feature-rich tablets at affordable prices with relevant local content.

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Mobile Commerce

• About 100 MM tablets expected to be sold in 2012, more than doubling the 47 million sold last year.

• It took 40 years for 5% of households to own TV sets; it will take less than 3 years for 5% of homes to reach the two tablet threshold

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Deloitte Stats

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The Future?

1. Mobile2. Local3. Peer commerce4. Big data

QUESTIONS?

THANK YOU