from inside the beltway and beyond

10/7/2013 #bbcon 1

From Inside the Beltway

and Beyond: Measuring

the Impact of Your Online

Advocacy Program

10/7/2013 #bbcon 2

•Sara Thomas

- Ocean Conservancy

•Brett Weisel

- Feeding America

•Emily Goodstein

- Blackbaud

ADVOCACY GURUS

10/7/2013 #bbcon 3

AGENDA

• Welcome and Introductions

• Partner Exercise

• Panel Discussion

• Q & A

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WHY DO WE ENGAGE IN ADVOCACY?

Strengthen • Build and Expand Network Capacity for Advocacy • Identify and scale innovations that “shorten the line”

Feed • Federal Commodities (TEFAP, CSFP) • Federal Meals (SNAP, WIC, SBP, NSLP) • Meal Reimbursements (CACFP, SFSP) • Tax policy (food donation, charitable giving)

Lead • Mobilize the Public (online advocacy,

partnerships) • Thought Leadership (research, lobbying)

Commit to One Goal

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ONLINE ADVOCATE GOALS

0 50,000 100,000 150,000 200,000

2018

2017

2016

2015

2014

FY13 Actual

200,000

184,000

168,000

152,000

136,000

133,000

Number of Active Online Advocates (Total)

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NETWORK ADVOCACY GOALS

0 50 100 150

Year 3

Year 2

Year 1

Baseline

101

83

60

55

Food Banks at 2.0 Advocacy Index or Higher

# of Food Banks

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MEASURING IMPACT

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BUILDING YOUR ADVOCACY CAMPAIGN

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CONTACT US

Sara Thomas

SThomas@OceanConservancy.org

Brett Weisel

BWeisel@FeedingAmerica.org

Emily Goodstein

Emily.Goodstein@Blackbaud.com