front pages -shweta
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7/30/2019 Front Pages -Shweta
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PPPR R R OOODDDUUUCCCTTT PPPR R R OOOMMMOOOTTTIIIOOONNN SSSTTTR R R AAATTTEEEGGGYYY OOOFFF LLLEEEUUUPPPR R R OOO IIINNNJJJEEECCCTTTIIIOOONNN
Leuprorelin injection (S.C.)
(1mg/0.2ml)
Submitted in Partial Fulfillment
of the Requirements for the Degree of
BACHELOR OF PHARMACYby
SHWETA(Roll No. 0905650068)
Under the Supervision of
SUPERVISOR CO-SUPERVISOR
Prof. (Dr.) Shailendra K. Saraf Mrs. Mary Koshy
Director (Pharmacy) Associate ProfessorB.B.D.N.I.I.T., Lucknow B.B.D.N.I.I.T., Lucknow
to the
Faculty of Pharmacy
BABU BANARSI DAS NORTHERN INDIA INSTITUTE OF
TECHNOLOGY, LUCKNOW
GAUTAM BUDDH TECHNICAL UNIVERSITY, LUCKNOW
2012-2013
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DECLARATION
I hereby declare that the studies described in this report entitled “PRODUCT
PROMOTION SRTATEGY OF LEUPRO INJECTION” were carried out by me in the
Faculty of Pharmacy, B.B.D.N.I.I.T, Lucknow under the supervision of Prof.(Dr.)
Shailendra K. Saraf and Mrs. Mary Koshy. Further, this work has not been submitted in
part or in full to obtain any other degree/ diploma.
Date:
ii
SHWETA
B.Pharm 4th
Year
B.B.D.N.I.I.T., Lucknow
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CERTIFICATE
Certified that Shweta (Roll no.0905650068) has carried out the project work in
this project report entitled “Project Promotion Strategy of LEUPRO INJECTION”
for the award of Bachelor of Pharmacy from Gautam Buddh Technical University,
Lucknow under our supervision. This project report embodies result of original work,
and studies are carried out by the student herself and the contents of the project report do
not form the basis for the award of any other degree to the candidate or to anybody else
from this or any other university/institution.
Signature Signature
Prof. (Dr.) Shailendra K. Saraf Mrs.Mary Koshy
Director, Pharmacy Associate. Professor,
B.B.D.N.I.I.T, Lucknow B.B.D.N.I.I.T, Lucknow
Date:
iii
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ACKNOWLEDGEMENTS
This project report could not have been completed without the tremendous help provided to me
by my teachers.
Firstly, I would like to thank Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) for his
invaluable instructions and constructive comments. It was for his organizational skills that the whole
project was so efficiently carried out.
I am also grateful to my project guide Mrs. Mary Koshy, Mr. Aseem Tewari and Sanjiv k.
Chaudhari for their help and support.
I am thankful to all those known and unknown sources that helped me in completing such task.
I express a word of thanks to my friends for their constant support, suggestions and
encouragement during preparation of this project.
Finally, I thank God for giving me the loving siblings and affectionate parents, who blessed me
with everything all throughout my life. My gratitude to them cannot be expressed in words. To them
I owe my wonderful today and a dream filled tomorrow.
SHWETA
iv
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TABLE OF CONTENT
Declaration ii
Certificate iii
Acknowledgements iv
CHAPTER 1: Introduction 1-7
CHAPTER 2: Marketing Strategies 8-17
CHAPTER 3: Promotional Strategies 18-34
CHAPTER 4: Conclusion 35
BIBLIOGRAPHY 36
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