fronteer strategy 60 minutes lighthouse flyer 2012

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyTHE SECRETS OF SUCCESSFUL BRANDS IN 60 MINUTES

- Flyer 2012

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

‣ Introducing 5A’s brand model

‣ Inspiring cases

‣ Learnings across categories

‣ Build successful propositions

‣ How can it be of benefit to you

In 60 minutes, we would like to share our ideas on what makes some

brands more compelling than others -

and we will introduce a useful new model for marketing teams to give

direction to their efforts

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

This is what people ask us

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60 Minutes

How can I create a unique & compelling brand story?

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

What will you learn?

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5 A’s Lighthouse model

60 Minutes

Learnings across categories

Build successful propositions

Inspiring cases

AUTHORITY

AUTHENTICITY

ASPIRATION

ARTISANAT

AFFINITY

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Why?

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This is an orange.An orange is an orange. It’s ‘just’ an orange.Unless of course, if it’s a Sunkist orange

“

”

- David Aaker -

A recent example of our work

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

What stories to tell in retail?

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

We supported Nike’s local key account teams in the development of ‘stories to tell’ about their brand

A recent example of our work

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Interested? Please contact us for details

+31 (0) 20 475 0555

martijn@fronteerstrategy.com

This presentation is for ambitious brand- and marketing teams interested in a fresh perspective.

A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.

james@fronteerstrategy.com

About Fronteer

Fronteer Strategy is an Amsterdam-based consulting firm. We help brands to innovate. Successfully.

We are one of the global experts in expert & consumer co-creation with a proven track-record and a list of global clients that work with us on a

continuous basis.

Our co-creation methodologies are regularly applied for generating breakthrough solutions to complex, urgent and/or strategic matters.

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

“The insights gained from our Lighthouse model workshop now form

the basis for our new marketing campaign, improved service and

overall strategy as a premium brand”

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- CEO XS4ALL

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

www.fronteerstrategy.com

@fronteerstrat

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