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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyElevator Validation & Co-creation

- Flyer

Amsterdam, 2013

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Bring your concepts

to the next level

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

๏ One half-day pressure cooker for insights & inspiration

๏ Compact, structured, interactive & engaging

๏ Have a real dialogue with your consumers

๏ Concrete results & ideas, strategic recommendations

๏ Create solid ground to take your concept to the next level

๏ Works for Brand propositions, Innovations, Campaigns, Products, Services, Apps, etc.

What is Elevator?

A compact research tool to validate & enrich your concept in co-creation with hand-picked users and expert consumers

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Qualitative & quantitative input

Personal worksheets Enrich & co-create

3Validation & plenary discussion

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

What Elevator looks like

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Los Angeles

Amsterdam Mexico City

3Mumbai

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4

Where we’ve been

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BUGABOO case

Donkey validation & co-creation

‣ Objective: Validate and co-create new portfolio propositions

‣ Method: Expert consumer co-creation with urban parents in LA, Amsterdam

‣ Results: Successful positioning of new stroller concept

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Red Dot Design Award winner 2011

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

PHILIPS case

Kitchen appliances for the future

‣ Objective: Find food & kitchen themes & technologies with most future potential

‣ Method: Online & offline lead user validation & co-creation in China & Germany

‣ Results: New insights, enriched kitchen concepts, product roadmap for 2020

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VERKADE case

New cookie concepts

‣ Objective: Find opportunities for growth, validate & enrich new cookie concepts

‣ Method: Lead user validation & co-creation, concept & proposition development

‣ Results: Insights, improved concepts, a clear positioning strategy, successful launch

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

NOKIA case

Asha validation & co-creation

‣ Objective: Validate and co-create new propositions for mobile phones

‣ Method: Consumer co-creation - China, Indonesia, Thailand, Nigeria, Mexico, India

‣ Results: Successful launch of new product range, new marketing approach

A 3-phased process

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An Elevator session consists of three main phases:

CO-CREATEVALIDATE

Expert consumers suggest improvements

& discuss other ideas

Client presents concept and

consumers give feedback

SHARE

Expert consumers share their vision

on topic at hand

VISION CONCEPTS

3. REPORTING

Presentation, summary & write-up after 2 weeks

Focus:- Concrete next steps- So-what- Strategic recommendations- Keep discussion going online

How we work

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A typical Elevator process takes 6 weeks from start to finish, resulting in valuable insights, improvements & new ideas

1. PREPARATION

4 Weeks lead-time1 Kick-off

Focus:- Analysis- Participant recruiting- Customised session set-up- Clear concept demonstration

2. VALIDATE & ENRICH

3 - 6 hrs Elevator Session Validation & Co-creation

Focus:- Open & strategic discussion- Clear questioning - Plenary & sub-groups- Concrete improvements

6 - 8 expert consumers per session, all quick thinkers, open, creative, critical and constructive.

Who are our expert consumers?

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Elevator participants are hand-picked by our Expert Connectors to fit a specific profile, depending on the challenge, e.g.:

HEAVY COFFEE

DRINKERS

MOBILE SAVVY

STUDENTS

YOUNG BLOGGING

MOMS

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

“Fronteer’s open mindedness adds value because co-creating the future can only be done by being open for

the unknown, new combinations and new ways of working”

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- Manager Global Design & Concept Heineken

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Please contact us for Elevator requests & details

Our project fees include:Preparation, analysis, recruiting,

tailor-made session set-up, moderation, reporting, strategic recommendations, venue, incentives

+31 (0) 20 475 0555

info@fronteerstrategy.com

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Find our current co-creation challenges at

www.fronteerstrategy.com/challenges

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

We deliverClarity and Concepts for growth

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We loveTo be ‘at the frontier’,where new value is created

We believe in‘Collaborate or Die’

We connectResearch to Action

We areStrategy Consultants, creative & brand-driven. Experts in co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

www.fronteerstrategy.com

@fronteerstrat

www.facebook.com/fronteerstrategy