frukt sessions #002: live music and brands. what next?
Post on 05-Jul-2015
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A look at brand involvement with live music events beyond gigs and festivals.
TRANSCRIPT
BRANDS ON TOUR
Live Music and Brands – What Next?Dom Hodge, FRUKT
Live music isn’t just gigs and festivals
Think Experience NOT Exposure.
Badging is no longer enough.
Be genuine, don’t try too hard
Reward consumers…. make them remember you
Big does not always equal better
Don’t be scared of the mainstream
Be USEFUL, Be RELEVANT
The Golden Rule
Prolong the experience
with communication and content
Play to the new instant nostalgia trend
Give consumers a role to play
THANKS
dom@fruktmusic.com
BRANDS ON TOUR
Panel Session: Live Music 2.0Stuart Galbraith, Kilimanjaro
Tim Pearson, NME/UncutSarah Tinsley, Bacardi
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