futureworld. social media. now and then
Post on 20-May-2015
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The Social Media MasterClass 2011
The Social Imperative
‘s
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Copyright 2011 All Rights Reserved
Strat backwards
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Social Media. Now & Then.
Relax. It’s actually really easy.
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Copyright 2011 All Rights Reserved
Let’s get serious though. :)
Order of business #1:Forget the phrase “social media”
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Order of business #2:Understand why it’s growing so quickly.
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Order of business #3:Look what happened to the dog.
Full credit to Gary Vaynerchuk for the great metaphor! Copyright 2011 All Rights Reserved
Order of business #2:Look what happened to the dog.
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There are also some values and principals we need to understand…
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Motivations for a person to communicate with a brand…
• Product Involvement (the experience is so novel that is must be shared)
• Self Involvement (sharing knowledge is a way to gain attention and show connoisseurship)
• Other Involvement (reach out and help, express friendship and caring)
• Message Involvement (message is so humorous or informative that it must be shared)
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Brought to you by the Harvard Business Review, 1966
Let’s get crazy for a second…
How far might this go?
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The year is…2020
9 years, btw…Is enough time to create another Facebook and
a half!
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In 2020…
The concept of friends has been altered forever.
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50 % of your employees are no longer at your office.
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In 2020…
School Exams… now with Internet Access!
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In 2020…
Traditional advertising is dead. Peer referral is how we buy our products now.
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In 2020…
50 % of your employees are no longer at your office.
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In 2020…
Humanity enters
Intellectual Rehab
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In 2020…
Companies enter
Moral Rehab
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In 2020…
We see the rise of the serial entrepreneur.
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In 2020…
Long tail leaders.Long tail government.
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How will your
business
react?
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