gameful design
Post on 18-Dec-2014
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Panelists
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Wanda MeloniCEO, M2 Publishing@wandameloniwanda@m2researhc.com
Sandro AlbertiChair- ACM SIGGRAPHsalberti@fen-om.com@sandroalberti
Scott TiltonCEO, Hookitscott@hookit.com@Hookitcom
Joann HoffmanCEO, Game On Datajoann@gameondata.com
Gameful DesignWhat is it and what does it mean?
Wanda MeloniM2 Research
G:LIST San Diego, Oct 15, 2014
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Games now reach more people regardless of age, demographics or geography
Gameful Design
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Gameful DesignGameful Design
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Gameful DesignGameful Design
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1990’s - 2000’s• Tools very expensive or custom built• Specialized high-end systems• Cost Millions of dollars to build
Nicole Stenger, 1992
Today• Unity and Unreal have democratized
tools• 8% of developers doing VR games• Cloud-gaming , Games for Change,
Serious Games
Paul Bettner: Playful Corp. – Lucky’s Tale
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State of Game Development
Source: M2 Research
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Film• 1919- United Artists• 1981 – Sundance Film
Festival• 2010 – 42% of US box office
revenue comes from Indie titles
• Crowdfunding
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State of Game Development
Music• 1950s – Start of indie music• 1970s – National Association
of Independent Record Distributors
• 2013 – 510% increase in indie musicians making their living
• Apple – over 16 billion songs sold through iTunes
Games• 1995 – first Amiga games• 2004 – Unity founded• 2005 - IndieCade• 2008 – Microsoft launches Xbox
Live Indie Games• 2009 – Minecraft launches• 2014 – Minecraft sold 54
million units and reaches 100 million registered users
• Crowdfunding
Source: M2 Research
88
Developer Focus and Game Genre
State of Game Development
Action
Adventure
Puzzle
Arcade
Role Playing
Shooter
Strate
gy
Educational
Simulation
Family
Racing
Serious G
ames
Board
Sports Card
Training
Casino
Music
Word
Branded G
ames
Health G
ames
Gaming: e-Sports
, Gamblin
g
Games for G
oodTriv
ia
Consumer L
oyalty
B2B Motivation
51%
42%
31%29%
26% 25%23% 22%
20%16%
13% 12% 12%9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%
Source: M2 Research
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Gameful DesignGameful Design
10
Gameful Design
22%
33%
44%
Source: M2 Research
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Gameful DesignGameful Design
Panelists
12
Wanda MeloniCEO, M2 Publishing@wandameloniwanda@m2researhc.com
Sandro AlbertiChair- ACM SIGGRAPHsalberti@fen-om.com@sandroalberti
Scott TiltonCEO, Hookitscott@hookit.com@Hookitcom
Joann HoffmanCEO, Game On Datajoann@gameondata.com
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