gameful design
DESCRIPTION
What is Gameful Design? How does it apply to your application and what can you do to engage your users? The Gameful Design panel hosted by GLIST highlights these questions and provides examples.TRANSCRIPT
Panelists
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Wanda MeloniCEO, M2 Publishing@[email protected]
Sandro AlbertiChair- ACM [email protected]@sandroalberti
Scott TiltonCEO, [email protected]@Hookitcom
Joann HoffmanCEO, Game On [email protected]
Gameful DesignWhat is it and what does it mean?
Wanda MeloniM2 Research
G:LIST San Diego, Oct 15, 2014
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Games now reach more people regardless of age, demographics or geography
Gameful Design
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Gameful DesignGameful Design
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Gameful DesignGameful Design
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1990’s - 2000’s• Tools very expensive or custom built• Specialized high-end systems• Cost Millions of dollars to build
Nicole Stenger, 1992
Today• Unity and Unreal have democratized
tools• 8% of developers doing VR games• Cloud-gaming , Games for Change,
Serious Games
Paul Bettner: Playful Corp. – Lucky’s Tale
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State of Game Development
Source: M2 Research
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Film• 1919- United Artists• 1981 – Sundance Film
Festival• 2010 – 42% of US box office
revenue comes from Indie titles
• Crowdfunding
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State of Game Development
Music• 1950s – Start of indie music• 1970s – National Association
of Independent Record Distributors
• 2013 – 510% increase in indie musicians making their living
• Apple – over 16 billion songs sold through iTunes
Games• 1995 – first Amiga games• 2004 – Unity founded• 2005 - IndieCade• 2008 – Microsoft launches Xbox
Live Indie Games• 2009 – Minecraft launches• 2014 – Minecraft sold 54
million units and reaches 100 million registered users
• Crowdfunding
Source: M2 Research
88
Developer Focus and Game Genre
State of Game Development
Action
Adventure
Puzzle
Arcade
Role Playing
Shooter
Strate
gy
Educational
Simulation
Family
Racing
Serious G
ames
Board
Sports Card
Training
Casino
Music
Word
Branded G
ames
Health G
ames
Gaming: e-Sports
, Gamblin
g
Games for G
oodTriv
ia
Consumer L
oyalty
B2B Motivation
51%
42%
31%29%
26% 25%23% 22%
20%16%
13% 12% 12%9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%
Source: M2 Research
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Gameful DesignGameful Design
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Gameful Design
22%
33%
44%
Source: M2 Research
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Gameful DesignGameful Design
Panelists
12
Wanda MeloniCEO, M2 Publishing@[email protected]
Sandro AlbertiChair- ACM [email protected]@sandroalberti
Scott TiltonCEO, [email protected]@Hookitcom
Joann HoffmanCEO, Game On [email protected]