gamification - learning in the corporate environment

GamificationLEARNING IN THE CORPORATE ENVIRONMENT

WHAT IS GAMIFICATION?

Applying elements of game playing to other non-game activities for the purposes of engagement

GAMIFICATION VS GAME-BASED LEARNING VS SERIOUS GAMING

The first 2 are essentially the same as the tasks are about finding meaning, engaging and improving. The main difference is in the proportion of game elements.

Serious gaming is the larger superset which includes game technology, non-human interactions (i.e. simulations and models using game engines)

First person to answer wins!

What birds are these?

WHY GAMIFICATION?

POPULAR GAME MECHANICS• Achievements• Appointments• Blissful Productivity• Cascading Information Theory• Bonuses• Community Collaboration• Epic Meaning• Quests / Challenges

EXAMPLES• M&M ‘s Eye-Spy Pretzel

• McDonald’s Monopoly GameEXAMPLES

• Zombie Run!

EXAMPLES

• UNICEF Tap Project(http://tap.unicefusa.org/)

EXAMPLES

• OpenRice(http://freerice.com/#/english-

vocabulary/1910)

EXAMPLES

GAMIFICATION FOR LEARNING

GAMIFICATION tied to meaningless tasks cannot create engagement

Zappos

How do you CREATE MEANING?

Dole

How do you CREATE MEANING?

iPhone

How do you CREATE MEANING?

Phylo

Context

ExternalInternalVariedLimited

AUTHENTIC LEARNING

Practice

Models of PracticeExercise

Experience

Change

RepetitionTime

Step sizeSequenceContrast

Significance

Feedback

TargetIntentionalit

yComplexity

Applicability

PotentialCapacityHabitBeing