gavin ward seo for lawyers sole practitioners presentation march 2013

Search engine optimisation (SEO) for sole practitioners: Getting you found online

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology Ltd

www.moorelegaltechnology.co.uklinkedin.com/in/gavward

@gavward

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

• Today’s High Street Lawyer?• What is SEO?• The Search Landscape for Legal Services• SEO Best Practices• SEO Worst Practices• Case Studies – Success Stories• Questions

Discussions

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

Today’s High Street Lawyer?

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

What is Search Engine Optimisation (SEO)?

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

“the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search

engines.” SEOmoz

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

PAID

ORGANIC

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

10% CLICK THROUGHS

90% CLICK THROUGHS

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

The Search Landscape – UK search engine market share

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

The Search Landscape – For Legal Services

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

SEO Best Practices

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

SEO Best Practices

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

SEO Worst Practices

• Building your site using Flash• Using images instead of text• Improper use of meta titles/descriptions• Hiding content from search engines• Publishing pdfs that can’t be searched• Not updating the content/blog• ‘Over-optimisation’• No social signals (LinkedIn, Twitter, Google+ and more)

SEO for sole practitioners

Delivering solutions for law firms since 2003 www.mltechnology.co.uk

Case Studies – Success Stories

Search engine optimisation (SEO) for sole practitioners: Getting you found online

Gavin Ward

Search & Social Media Marketing ManagerMoore Legal Technology Ltd

www.moorelegaltechnology.co.uklinkedin.com/in/gavward

@gavward

Delivering solutions for law firms since 2003 www.mltechnology.co.uk